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Mark Parent: October 16, 2013 11:12:00 AM EDT
In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, Mark Parent explains how – no matter how hard we try – some of the bosses marketers report do simply don’t “get” the way results are presented to them.
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Mark Parent: October 15, 2013 6:27:00 AM EDT
Some customers cost more than others – to acquire, to service and to keep. In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually...
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Mark Parent: October 14, 2013 6:22:00 PM EDT
“Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply...
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Mark Parent: October 1, 2013 10:21:00 AM EDT
Visualizing Closed-Loop Marketing To understand WHY closed-loop marketing works – and it does – you’ll first need a better understanding of HOW it...
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Mark Parent: September 30, 2013 10:21:00 AM EDT
Closed-loop marketing isn’t something that can be set up and left on auto-pilot, warns Mark Parent in the new Ebook. “An Introduction To Closed-Loop...
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Mark Parent: September 30, 2013 10:19:00 AM EDT
“Closed-loop marketing enables us to do better marketing.” In Chapter 3 of the new Ebook “An Introduction To Closed-Loop Marketing”, SugarBush...
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Mark Parent: September 18, 2013 12:36:00 PM EDT
In his latest Ebook download, “An Introduction To Closed-Loop Marketing”, Mark Parent reveals that a lot that even so-called industry experts at many...
3 min read
Mark Parent: May 28, 2013 3:13:00 PM EDT
How long does it take to see results from inbound marketing? What kind of results will I see? What exactly leads to those increases? If you've been...
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Mark Parent: March 19, 2013 5:06:00 PM EDT
Cross-channel marketing is challenging... Cross-channel marketing is challenging to strategize, time-consuming to implement and frustrating to...
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Mark Parent: March 18, 2013 5:50:00 PM EDT
If you’re up to here with words like channels, silos, and multi-touch, you’re not alone. The digital revolution has forever changed the way...
