The Personalized Marketing Company Conversion Bump

Are you having difficulty converting prospects into customers? Perhaps a personalization marketing company can be of some help. As a marketer, you already know that the more targeted and personal you can get with your messaging, the more likely that message will resonate enough to push prospects through the sales funnel…but how will you go about gathering and acting on the information you intend to use for personalization? Which methods are the most useful to you?

To help you drill down on this a bit, we’ve compiled a list of ways that personalization has helped us change from merely an inbound marketing company to a personalized marketing company focused on inbound.

How Personalization Enables More Conversions

Customers and prospects are now more willing to trade their privacy for an opportunity to receive a more personalized interaction with the companies with which they do business. People simply want to share what they do and any and all information about themselves that’s relevant to enhancing the services and content you have to offer in return.

Personalization is about capitalizing on all of the data you can gather on individuals across all of your inbound consumer touch-points. If you’re not gathering this data, you’re not leveraging all of the opportunities for personalization readily available to you.

Your personalized marketing company can help you achieve intent-driven personalization by understanding how and what people are engaging with on your site and other digital channels. For example:

• Personalizing search results creates an opportunity to ramp up visibility for truly relevant searches
• Online advertising and sales can be driven by the social, gesture and localized pieces of personalization data
• As mobile devices are steadily becoming payment devices, the opportunities to engage customers contextually based on a need and to serve that need in real-time becomes more important than ever before
• Using personalization and customization of landing pages will drive better conversion rates.

The Power Of One

Don’t think about different groups you want to market to. Think about the power of one and how to reach that person in the most customized and creative way.

With the help of a personalized marketing company strategy, you can be part of the future where making websites, products and experiences are all personal and deeply meaningful on a micro-consumer level.

By thinking in terms of customer-centric recommendations by way of content and communications as opposed to the company-centric sales method, you’ll be able to listen, educate and engage customers in a revolutionary new way. They’ll feel engaged at the highest point of relevance with the lowest sense of intrusion. By providing a real value proposition to your customers, privacy is no longer even an issue.

If you think it’s time you delivered more relevant and compelling experiences to your end user, you need a veteran personalized marketing company by your side. Armed with the right mix of technology and intention, they can help you to create a more emotional and psychological contract with your customer that separates you from your competition - permanently.

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