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Inbound Marketing Blog

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Customer journey

3 min read

How Video Can Supercharge Every Step of the Customer Journey

Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about how to get where you are actually trying to go? Frustrating, isn't it? Here's the question: Is your...

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2 min read

Digital Marketing Myths: What Small Businesses Need to Know

Digital marketing. By now, most people have heard the term. It can definitely sound imposing, but it doesn't need to be intimidating. Digital...

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Digital marketing lessons

3 min read

Who's Winning the War Between the States?

Michigan is winning, of course. It's no contest, really. Just look at the stats: 58-48-6, in favor of Michigan. Oh, you thought we were talking about...

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Inbound marketing

2 min read

Captivate Your Audience with Inbound Marketing

Inbound marketing is not interruptive. It is perceived as finding good news.   The difference between good inbound marketing and disruptive, annoying...

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2 min read

Asking "May I?" Through Inbound Marketing

Asking for permission before marketing is foundational to the inbound approach.  As children we learn the importance of being polite, raising our...

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3 min read

How to Avoid Writing the Blah-Blah Business Blog

It is time to come clean. Every business blogger has, at one time or another, written a blog that was just ... well, boring. It happens. After all,...

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2 min read

What Is Iterative Web Design — And Why Is It Important?

Web design methods don't actually change as often as the technology used to design websites. It seems like the idea of doing all the work first,...

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