5 min read
Mark Parent: August 13, 2026, 9:32:00 AM EDT
A campaign can generate hundreds of form submissions and still leave leadership asking the most expensive question in marketing: did any of this create revenue? When website analytics, ad platforms, HubSpot, and sales records tell different versions...
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6 min read
Mark Parent: August 12, 2026, 9:32:00 AM EDT
A quarterly newsletter goes out to thousands of contacts. The open rate is flat, clicks are scarce, and sales sees little follow-up activity. The...
6 min read
Mark Parent: August 11, 2026, 9:16:59 AM EDT
A prospect can read that your team is experienced, responsive, and capable. But when they see the people who will support their account, hear an...
5 min read
Mark Parent: August 10, 2026, 10:12:00 AM EDT
A stalled campaign rarely means your business needs more random marketing activity. It usually means someone needs to connect the work: define the...
5 min read
Mark Parent: August 7, 2026, 10:12:00 AM EDT
A promising prospect has taken the demo, reviewed the proposal, and gone quiet. In many B2B sales cycles, the issue is not a lack of interest. It is...
6 min read
Mark Parent: August 6, 2026, 9:42:00 AM EDT
A prospect watches a product video, downloads a guide two weeks later, returns through a branded search, and speaks with sales after receiving an...
5 min read
Mark Parent: August 4, 2026, 9:11:58 AM EDT
When a sales team says leads are not ready and marketing says sales is slow to follow up, the problem is rarely just lead volume. More often, the...
6 min read
Mark Parent: August 3, 2026, 9:30:00 AM EDT
A prospect has made it through the first discovery call, understands the broad problem, and says, “Send me something I can share with my team.” That...
5 min read
Mark Parent: July 31, 2026, 9:15:00 AM EDT
A lead can look promising in a dashboard and still go cold the moment it changes hands. The issue is rarely that marketing generated the wrong...
6 min read
Mark Parent: July 29, 2026, 9:00:06 AM EDT
A prospect watches a product video, reads two technical articles, joins a webinar, speaks with a sales rep, and signs a contract three months later....
