6 min read
Mark Parent: September 24, 2026, 8:51:00 AM EDT
A product demo can lose a qualified buyer before the product ever appears on screen. The usual culprit is not production quality. It is a video that starts with features, tries to show everything, and never makes a clear case for why the viewer...
Read More
6 min read
Mark Parent: September 23, 2026, 9:17:00 AM EDT
A marketing manager sees strong traffic and a healthy stream of form submissions. The sales leader sees a thin pipeline and too few qualified...
5 min read
Mark Parent: September 22, 2026, 8:47:00 AM EDT
A HubSpot setup timeline should not be measured by the day your portal goes live. It should be measured by the day your marketing, sales, and service...
6 min read
Mark Parent: September 17, 2026, 8:45:00 AM EDT
A prospect has visited your pricing page twice, downloaded a guide, and stopped replying after the first discovery call. Your sales rep does not need...
5 min read
Mark Parent: September 16, 2026, 8:52:00 AM EDT
A website can look current, load quickly, and still cost the business opportunities every week. When prospects cannot find the right proof,...
6 min read
Mark Parent: September 15, 2026, 9:11:00 AM EDT
A sales rep opens a new contact record, sees a job title that does not influence the purchase, and closes the lead before making a call. If this...
5 min read
Mark Parent: September 14, 2026, 8:50:59 AM EDT
A buyer visits your website after searching for a specific problem. They find a broad blog post, but it does not answer the technical question they...
5 min read
Mark Parent: September 10, 2026, 9:32:00 AM EDT
A manufacturing prospect has spent weeks comparing suppliers before they ever speak with sales. A nonprofit donor wants proof that a program creates...
5 min read
Mark Parent: September 9, 2026, 8:32:00 AM EDT
A lead submits a high-intent demo request at 9:12 a.m. Marketing sees the notification. Sales assumes someone else owns it. By the time a rep follows...
6 min read
Mark Parent: September 8, 2026, 10:45:00 AM EDT
A homepage has a few seconds to answer a buyer’s unspoken question: “Am I in the right place?” The best homepage messaging frameworks do not rely on...
