6 min read
Mark Parent: September 15, 2026, 9:11:00 AM EDT
A sales rep opens a new contact record, sees a job title that does not influence the purchase, and closes the lead before making a call. If this happens repeatedly, the question is not simply, “Why are leads unqualified?” It is whether your...
Read More
5 min read
Mark Parent: September 14, 2026, 8:50:59 AM EDT
A buyer visits your website after searching for a specific problem. They find a broad blog post, but it does not answer the technical question they...
5 min read
Mark Parent: September 10, 2026, 9:32:00 AM EDT
A manufacturing prospect has spent weeks comparing suppliers before they ever speak with sales. A nonprofit donor wants proof that a program creates...
5 min read
Mark Parent: September 9, 2026, 8:32:00 AM EDT
A lead submits a high-intent demo request at 9:12 a.m. Marketing sees the notification. Sales assumes someone else owns it. By the time a rep follows...
6 min read
Mark Parent: September 8, 2026, 10:45:00 AM EDT
A homepage has a few seconds to answer a buyer’s unspoken question: “Am I in the right place?” The best homepage messaging frameworks do not rely on...
6 min read
Mark Parent: September 4, 2026, 8:46:59 AM EDT
A leadership meeting should not end with someone asking, "So, are leads actually turning into revenue?" Yet many HubSpot portals are full of activity...
5 min read
Mark Parent: September 3, 2026, 9:22:05 AM EDT
When the same two people are writing blogs, approving social posts, supporting sales, managing campaigns, and responding to leadership requests,...
6 min read
Mark Parent: September 1, 2026, 9:33:00 AM EDT
A corporate video can look polished, earn a few compliments, and still do very little for the business. The difference is rarely the camera or...
6 min read
Mark Parent: August 31, 2026, 9:17:00 AM EDT
A website can look polished and still cost the business opportunities every day. When prospects cannot quickly understand what you do, find the proof...
6 min read
Mark Parent: August 28, 2026, 9:21:00 AM EDT
A CRM migration can look like a technical project until the new platform goes live and the sales team cannot find the right contact, marketing...
