5 min read
Mark Parent: August 19, 2026, 8:15:00 AM EDT
A prospect fills out a high-intent website form, downloads a pricing guide, and watches a product video. Marketing sees a qualified lead. Sales sees another name with no clear buying timeline. That gap is where pipeline slows down, follow-up becomes...
Read More
5 min read
Mark Parent: August 18, 2026, 9:16:59 AM EDT
A HubSpot portal can look complete and still fail the people expected to use it. The most common HubSpot onboarding mistakes are not technical errors...
5 min read
Mark Parent: August 17, 2026, 9:15:00 AM EDT
A website can look polished, load quickly, and still fail at its primary job: helping the right buyer take the next step. The best lead generation...
5 min read
David Lash: August 14, 2026, 8:34:00 AM EDT
Manufacturing sales cycles rarely move in a straight line. A single deal might involve an engineer requesting specs, a procurement team comparing...
5 min read
Mark Parent: August 13, 2026, 9:32:00 AM EDT
A campaign can generate hundreds of form submissions and still leave leadership asking the most expensive question in marketing: did any of this...
6 min read
Mark Parent: August 12, 2026, 9:32:00 AM EDT
A quarterly newsletter goes out to thousands of contacts. The open rate is flat, clicks are scarce, and sales sees little follow-up activity. The...
6 min read
Mark Parent: August 11, 2026, 9:16:59 AM EDT
A prospect can read that your team is experienced, responsive, and capable. But when they see the people who will support their account, hear an...
5 min read
Mark Parent: August 10, 2026, 10:12:00 AM EDT
A stalled campaign rarely means your business needs more random marketing activity. It usually means someone needs to connect the work: define the...
5 min read
Mark Parent: August 7, 2026, 10:12:00 AM EDT
A promising prospect has taken the demo, reviewed the proposal, and gone quiet. In many B2B sales cycles, the issue is not a lack of interest. It is...
6 min read
Mark Parent: August 6, 2026, 9:42:00 AM EDT
A prospect watches a product video, downloads a guide two weeks later, returns through a branded search, and speaks with sales after receiving an...
