11 min read
David Lash: May 20, 2026 11:22:22 AM EDT
Most manufacturing companies don’t have a marketing problem. They have a marketing capacity problem. The team is small or nonexistent. The budget is tight. And the person “responsible” for marketing is usually wearing three other hats. Meanwhile,...
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4 min read
Inbound 281: May 19, 2026 9:15:00 AM EDT
Building strong pillars keeps your website clear, focused, and trusted. This structure not only boosts your keyword rankings but also helps your...
9 min read
David Lash: May 14, 2026 10:01:27 AM EDT
Marketing leaders are under more pressure than ever to prove that content spending translates to pipeline. Yet for most B2B teams, marketing video...
4 min read
Inbound 281: May 12, 2026 9:15:00 AM EDT
Video storytelling is everywhere, from social feeds to product pages, and for good reason. People remember stories, not stats. Unlike traditional...
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6 min read
David Lash: May 5, 2026 4:07:53 PM EDT
Video is everywhere in B2B marketing, but most teams are producing it without a clear line back to revenue. They measure views and completion rates,...
4 min read
Inbound 281: May 5, 2026 9:30:00 AM EDT
Data-backed optimization lets you see what works and what doesn’t. When you rely on insights instead of assumptions, your videos get more clicks,...
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7 min read
David Lash: May 4, 2026 9:45:00 AM EDT
Marketing generates leads. Sales says those leads aren’t ready. Both teams lose time, trust erodes, and the pipeline slows down.
12 min read
Alexis Jahlas: May 1, 2026 9:15:00 AM EDT
Long sales cycles are common in B2B manufacturing. Buyers often need to compare vendors, evaluate technical capabilities, involve multiple...
4 min read
Inbound 281: April 28, 2026 9:26:00 AM EDT
LinkedIn newsletters have quickly become a go-to tool for B2B marketers. As adoption rates soar, it’s clear why; these newsletters tap into a unique...
3 min read
Inbound 281: April 21, 2026 10:51:00 AM EDT
AI Email Marketing is transforming how businesses connect with their audiences. Through smart automation, companies can save time, send more targeted...
