5 min read
David Lash: June 19, 2026 9:21:41 AM EDT
B2B manufacturing buyers don't watch videos for entertainment; they watch them to de-risk a decision. A plant manager evaluating new equipment, a procurement lead vetting a contract manufacturer, or an engineer specifying a part all want the same...
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6 min read
David Lash: June 18, 2026 8:45:00 AM EDT
Most CRM implementations in manufacturing don’t fail because the software wasn’t good enough. They fail because the people, processes, and...
5 min read
David Lash: June 16, 2026 8:45:00 AM EDT
Evaluating Google Ads vs Facebook Ads can be a stressful decision when planning what ads to run, where, and when. The platform you choose influences...
5 min read
Mark Parent: June 15, 2026 9:07:29 AM EDT
A lot of marketing plans fail in the same place - not in strategy, but in follow-through. The ideas are there. The campaign themes make sense. Sales...
9 min read
David Lash: June 12, 2026 10:12:01 AM EDT
Most small manufacturers don’t struggle with marketing because they lack effort. They struggle because they’re trying to build a full marketing...
5 min read
Mark Parent: June 11, 2026 9:18:27 AM EDT
When a leadership team asks, "Is our automation actually working?" they are rarely asking for email metrics. They want to know whether the system is...
5 min read
Mark Parent: June 10, 2026 12:47:29 PM EDT
A stalled deal usually is not a sales talent problem. More often, it is a content problem. The buyer has a question nobody answered clearly, the rep...
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4 min read
Inbound 281: June 9, 2026 10:30:00 AM EDT
Email marketing remains one of the most effective ways to reach customers and grow your brand. Even with all the hype around social media, a...
5 min read
Mark Parent: June 9, 2026 9:34:15 AM EDT
Most marketing teams do not have a HubSpot problem. They have an adoption problem.
5 min read
Mark Parent: June 8, 2026 11:17:24 AM EDT
When a buyer is sourcing a new supplier, they rarely start by filling out a contact form. They start by comparing capabilities, reviewing...
