6 min read
Mark Parent: July 20, 2026 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it a campaign. The missing piece is usually a shared plan. Knowing how to plan inbound campaigns means...
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5 min read
Mark Parent: July 17, 2026 12:15:11 PM EDT
A marketing dashboard should not be a wall of charts that requires a meeting to explain. It should help a business owner, marketing leader, or sales...
5 min read
Mark Parent: July 16, 2026 9:27:00 AM EDT
A strong inbound program rarely fails because a team lacks ideas. It fails because the website, content, sales follow-up, reporting, and customer...
5 min read
Mark Parent: July 15, 2026 9:15:00 AM EDT
A full pipeline can create a false sense of progress. Forms are coming in, webinar registrations look healthy, and paid campaigns are producing...
5 min read
Mark Parent: July 14, 2026 11:55:35 AM EDT
A marketing manager downloads a product guide on Friday afternoon. A salesperson sees the alert Monday morning, but the lead has already moved on to...
5 min read
Mark Parent: July 10, 2026 8:56:00 AM EDT
A lot of website redesigns look better on launch day and perform worse 90 days later. Traffic holds steady, but qualified leads stall. Sales still...
6 min read
David Lash: July 9, 2026 8:37:00 AM EDT
Manufacturers face a buyer who has already made up most of their mind before a salesperson ever gets a call. Industrial buyers now research specs,...
5 min read
Mark Parent: July 8, 2026 8:47:00 AM EDT
When a sales pipeline feels busy but close rates stay flat, the problem usually is not effort, but structure. HubSpot sales pipeline optimization...
5 min read
Mark Parent: July 7, 2026 9:06:00 AM EDT
A contact downloads your guide on Tuesday, gets a generic sales email on Wednesday, and hears nothing for two weeks after that. That is usually the...
5 min read
Mark Parent: July 6, 2026 8:45:01 AM EDT
Most lead nurturing breaks down in the gap between interest and readiness. A prospect downloads a guide, watches part of a video, or requests...
