6 min read
Mark Parent: August 3, 2026, 9:30:00 AM EDT
A prospect has made it through the first discovery call, understands the broad problem, and says, “Send me something I can share with my team.” That moment can either keep momentum moving or expose a gap between marketing’s message and sales’...
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5 min read
Mark Parent: July 31, 2026, 9:15:00 AM EDT
A lead can look promising in a dashboard and still go cold the moment it changes hands. The issue is rarely that marketing generated the wrong...
6 min read
Mark Parent: July 29, 2026, 9:00:06 AM EDT
A prospect watches a product video, reads two technical articles, joins a webinar, speaks with a sales rep, and signs a contract three months later....
5 min read
Mark Parent: July 27, 2026, 9:08:24 AM EDT
A prospect lands on your website, hears a sales rep describe your offering, and still asks, “So what exactly do you do?” That gap is where video can...
6 min read
David Lash: July 24, 2026, 10:15:49 AM EDT
Most B2B websites are built to look good. Far fewer are built to generate leads. If your site isn’t converting traffic into the pipeline, the problem...
5 min read
Mark Parent: July 23, 2026, 9:45:00 AM EDT
A manufacturing website conversion strategy cannot be built around a generic “Contact Us” button and a product catalog alone. Your buyers are often...
5 min read
Mark Parent: July 22, 2026, 9:26:00 AM EDT
Most SMB teams do not fail because they picked a bad CRM. They struggle because they picked a system their team never fully adopted, never properly...
5 min read
Mark Parent: July 21, 2026, 8:58:14 AM EDT
A stalled marketing calendar rarely means your team lacks ideas. More often, it means no one has enough time, specialized experience, or clear...
6 min read
Mark Parent: July 20, 2026, 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it...
5 min read
Mark Parent: July 17, 2026, 12:15:11 PM EDT
A marketing dashboard should not be a wall of charts that requires a meeting to explain. It should help a business owner, marketing leader, or sales...
