5 min read
Mark Parent: October 1, 2026, 9:17:00 AM EDT
A sales team can only work the leads it can see clearly. When a contact downloads one checklist, visits a pricing page twice, and opens three emails, is that a sales-ready buyer or simply a researcher doing their job? A practical lead scoring model...
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5 min read
Mark Parent: September 30, 2026, 9:07:00 AM EDT
A strong email campaign can still fail before a prospect sees a single word. If your team is seeing low open rates, inconsistent engagement, or leads...
6 min read
Mark Parent: September 29, 2026, 9:06:00 AM EDT
A manufacturer can have a full trade show calendar, a redesigned website, and a steady flow of form fills, yet still see disappointing manufacturer...
5 min read
Mark Parent: September 28, 2026, 9:14:59 AM EDT
A video shoot can look organized on production day and still miss the mark. The wrong subject matter expert gets booked, a key buyer question never...
4 min read
David Lash: September 25, 2026, 8:47:00 AM EDT
Most inbound campaigns still lean on text and static images to do the heavy lifting: landing pages, nurture emails, social posts. Yet buyers...
6 min read
Mark Parent: September 24, 2026, 8:51:00 AM EDT
A product demo can lose a qualified buyer before the product ever appears on screen. The usual culprit is not production quality. It is a video that...
6 min read
Mark Parent: September 23, 2026, 9:17:00 AM EDT
A marketing manager sees strong traffic and a healthy stream of form submissions. The sales leader sees a thin pipeline and too few qualified...
5 min read
Mark Parent: September 22, 2026, 8:47:00 AM EDT
A HubSpot setup timeline should not be measured by the day your portal goes live. It should be measured by the day your marketing, sales, and service...
6 min read
Mark Parent: September 17, 2026, 8:45:00 AM EDT
A prospect has visited your pricing page twice, downloaded a guide, and stopped replying after the first discovery call. Your sales rep does not need...
5 min read
Mark Parent: September 16, 2026, 8:52:00 AM EDT
A website can look current, load quickly, and still cost the business opportunities every week. When prospects cannot find the right proof,...
