5 min read
Mark Parent: August 18, 2026, 9:16:59 AM EDT
A HubSpot portal can look complete and still fail the people expected to use it. The most common HubSpot onboarding mistakes are not technical errors alone. They are planning, process, and adoption problems that leave marketing with data it cannot...
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5 min read
Mark Parent: August 17, 2026, 9:15:00 AM EDT
A website can look polished, load quickly, and still fail at its primary job: helping the right buyer take the next step. The best lead generation...
5 min read
David Lash: August 14, 2026, 8:34:00 AM EDT
Manufacturing sales cycles rarely move in a straight line. A single deal might involve an engineer requesting specs, a procurement team comparing...
5 min read
Mark Parent: August 13, 2026, 9:32:00 AM EDT
A campaign can generate hundreds of form submissions and still leave leadership asking the most expensive question in marketing: did any of this...
6 min read
Mark Parent: August 12, 2026, 9:32:00 AM EDT
A quarterly newsletter goes out to thousands of contacts. The open rate is flat, clicks are scarce, and sales sees little follow-up activity. The...
6 min read
Mark Parent: August 11, 2026, 9:16:59 AM EDT
A prospect can read that your team is experienced, responsive, and capable. But when they see the people who will support their account, hear an...
5 min read
Mark Parent: August 10, 2026, 10:12:00 AM EDT
A stalled campaign rarely means your business needs more random marketing activity. It usually means someone needs to connect the work: define the...
5 min read
Mark Parent: August 7, 2026, 10:12:00 AM EDT
A promising prospect has taken the demo, reviewed the proposal, and gone quiet. In many B2B sales cycles, the issue is not a lack of interest. It is...
6 min read
Mark Parent: August 6, 2026, 9:42:00 AM EDT
A prospect watches a product video, downloads a guide two weeks later, returns through a branded search, and speaks with sales after receiving an...
5 min read
Mark Parent: August 4, 2026, 9:11:58 AM EDT
When a sales team says leads are not ready and marketing says sales is slow to follow up, the problem is rarely just lead volume. More often, the...
