5 min read
Mark Parent: July 21, 2026 8:58:14 AM EDT
A stalled marketing calendar rarely means your team lacks ideas. More often, it means no one has enough time, specialized experience, or clear ownership to turn ideas into campaigns that generate qualified opportunities. The decision between...
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6 min read
Mark Parent: July 20, 2026 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it...
5 min read
Mark Parent: July 17, 2026 12:15:11 PM EDT
A marketing dashboard should not be a wall of charts that requires a meeting to explain. It should help a business owner, marketing leader, or sales...
5 min read
Mark Parent: July 16, 2026 9:27:00 AM EDT
A strong inbound program rarely fails because a team lacks ideas. It fails because the website, content, sales follow-up, reporting, and customer...
5 min read
Mark Parent: July 15, 2026 9:15:00 AM EDT
A full pipeline can create a false sense of progress. Forms are coming in, webinar registrations look healthy, and paid campaigns are producing...
5 min read
Mark Parent: July 14, 2026 11:55:35 AM EDT
A marketing manager downloads a product guide on Friday afternoon. A salesperson sees the alert Monday morning, but the lead has already moved on to...
5 min read
Mark Parent: July 10, 2026 8:56:00 AM EDT
A lot of website redesigns look better on launch day and perform worse 90 days later. Traffic holds steady, but qualified leads stall. Sales still...
6 min read
David Lash: July 9, 2026 8:37:00 AM EDT
Manufacturers face a buyer who has already made up most of their mind before a salesperson ever gets a call. Industrial buyers now research specs,...
5 min read
Mark Parent: July 8, 2026 8:47:00 AM EDT
When a sales pipeline feels busy but close rates stay flat, the problem usually is not effort, but structure. HubSpot sales pipeline optimization...
5 min read
Mark Parent: July 7, 2026 9:06:00 AM EDT
A contact downloads your guide on Tuesday, gets a generic sales email on Wednesday, and hears nothing for two weeks after that. That is usually the...
