5 min read
Mark Parent: August 4, 2026, 9:11:58 AM EDT
When a sales team says leads are not ready and marketing says sales is slow to follow up, the problem is rarely just lead volume. More often, the buyer is receiving disconnected messages, unclear next steps, or no help answering the questions that...
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6 min read
Mark Parent: August 3, 2026, 9:30:00 AM EDT
A prospect has made it through the first discovery call, understands the broad problem, and says, “Send me something I can share with my team.” That...
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Mark Parent: July 31, 2026, 9:15:00 AM EDT
A lead can look promising in a dashboard and still go cold the moment it changes hands. The issue is rarely that marketing generated the wrong...
6 min read
Mark Parent: July 29, 2026, 9:00:06 AM EDT
A prospect watches a product video, reads two technical articles, joins a webinar, speaks with a sales rep, and signs a contract three months later....
5 min read
Mark Parent: July 27, 2026, 9:08:24 AM EDT
A prospect lands on your website, hears a sales rep describe your offering, and still asks, “So what exactly do you do?” That gap is where video can...
6 min read
David Lash: July 24, 2026, 10:15:49 AM EDT
Most B2B websites are built to look good. Far fewer are built to generate leads. If your site isn’t converting traffic into the pipeline, the problem...
5 min read
Mark Parent: July 23, 2026, 9:45:00 AM EDT
A manufacturing website conversion strategy cannot be built around a generic “Contact Us” button and a product catalog alone. Your buyers are often...
5 min read
Mark Parent: July 22, 2026, 9:26:00 AM EDT
Most SMB teams do not fail because they picked a bad CRM. They struggle because they picked a system their team never fully adopted, never properly...
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Mark Parent: July 21, 2026, 8:58:14 AM EDT
A stalled marketing calendar rarely means your team lacks ideas. More often, it means no one has enough time, specialized experience, or clear...
6 min read
Mark Parent: July 20, 2026, 8:57:32 AM EDT
A campaign can look busy without moving a single buyer forward. A blog post goes live, a paid ad runs, a sales email gets sent, and the team calls it...
