2 min read
Mark Parent: August 6, 2020, 2:04:34 PM EDT
Sales managers are uniquely important to the success of their companies. Sales managers have the potential to unlock big returns that impact a...
5 min read
Mark Parent: February 13, 2019, 9:38:35 AM EST
Customer relationship management systems (CRM) have come a long way. Today’s CRMs have evolved significantly from earlier versions, which were merely...
2 min read
Mark Parent: February 4, 2018, 12:53:00 PM EST
A funny thing happened on the way to the future. The marketing and sales departments tripped. Some of the sales' ability to qualify a lead dropped...
3 min read
Mark Parent: October 29, 2017, 3:02:00 PM EDT
Have you ever ended up on one of those awful highway interchanges where you get lost, going around and around a city with no clear direction about...
3 min read
Mark Parent: September 26, 2017, 8:11:00 AM EDT
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping...
7 min read
Mark Parent: August 8, 2017, 2:00:10 PM EDT
Modern marketing techniques are complex and sometimes difficult to understand, but they work. In most cases, the word "modern" translates to...
2 min read
Mark Parent: August 1, 2017, 11:42:49 AM EDT
The first step to building your business is knowing who your customers are. Understanding your customers and creating buyer personas that outline...
2 min read
Mark Parent: June 13, 2017, 8:33:00 AM EDT
A sales process is a repeatable and scalable set of steps a salesperson follows to transform a lead into a potential customer into a conversion. The...
2 min read
Mark Parent: June 6, 2017, 8:00:00 AM EDT
Whereas buyers once relied solely on salespeople to educate and inform them about different products, today’s buyers can simply check the internet to...
2 min read
Mark Parent: March 6, 2017, 10:37:43 AM EST
One of the essential elements of running a business is interacting with customers. Unfortunately, many business owners miss out on sales because they...
