What Your Marketing Company Hasn't Told You About Closed Loop Marketing

In his latest Ebook download, “An Introduction To Closed-Loop Marketing”, Mark Parent reveals that a lot that even so-called industry experts at many a top-tier marketing company don’t quite understand what it takes or why it’s necessary to close the loop between marketing and sales.

A Marketing Company Insider’s Perspective

Mark Parent, an inbound marketing expert and President of SugarBush Inc. - an agency responsible for strategic planning, marketing R&D, and marketing content - is proud to present the new Ebook, “An Introduction To Closed-Loop Marketing”. If you are unsure on where you should start to implement successful closed-loop marketing, this is the right Ebook for you. Contained within its pages is a thorough illustration of how closed-loop marketing works, tips on what is needed to set up closed-loop marketing, strategies to become a better marketing company and even steps on how to fix broken loops before they become problematic.

Closing The Loop Between Marketing and Revenue

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker

Nearly a century after Wanamaker uttered these words, most marketers – particularly online marketers - can still feel his pain. The irony is, today, marketers have the technology they need to “close the loop” between marketing and revenue, but few are actually taking advantage of it.

To many, setting up closed-loop reporting has remained too hard and confusing to implement. Effective marketers, however, should be able to tie every single lead, customer, and dollar back to the marketing initiative that created them. This is how marketers can prove their worth, and understand how to more efficiently reach their audience.

Website As Marketing Hub

The easiest way to close the loop is to make your website the central hub for all of your marketing. Search engines, social media, email marketing, referral links, paid search and even offline campaigns should get filtered right to your website. Then, when someone visits your website, you can “cookie” them and start tracking their activity – and acting on it.

But This Is Just The Entry Point…

As you attract traffic and identify where it’s coming from, you need to track the behavior of your visitors – and use that intelligence to illuminate the path to more successful conversions.

Changing The Status Quo

Marketers spend a lot of time and invest a lot of money into their campaigns – but they’re not always sure whether their efforts are really paying off. It’s time to change this status quo.

In “An Introduction To Closed-Loop Marketing”, you get:

• a clear demonstration of the value that comes with closed-loop marketing data.
• a step-by-step explanation of how closed-loop marketing works and how it can help you become a better marketer
• tips on how to find and fix problems within your loop fast! 

Revealing Success

Closed-loop marketing cuts through the widespread vagueness of marketing myths and assumptions. In fact, closed-loop reporting is one of the most sophisticated step of successful inbound marketing. Getting it right requires knowing the fundamentals – how it works and what you need to set it up. Once you’ve read “An Introduction To Closed-Loop Marketing”, we’re confident you’ll not only be convinced of the tremendous growth potential that awaits you, you’ll be ready to put this newly gained knowledge to work!