2 min read
Mark Parent: May 27, 2016 11:21:49 AM EDT
It is likely that the term "growth driven design" is a buzzword you've been hearing a little bit more now. That could be because many changes and advancements in the website development industry are now centered around growth-driven design. If you...
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3 min read
Mark Parent: May 25, 2016 11:56:30 AM EDT
You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ......
2 min read
Mark Parent: May 23, 2016 2:21:43 PM EDT
It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free...
3 min read
Mark Parent: May 20, 2016 12:34:17 PM EDT
It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with...
3 min read
Mark Parent: May 19, 2016 10:38:01 AM EDT
If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in...
2 min read
Mark Parent: May 18, 2016 12:21:32 PM EDT
One of the most critical mistakes that businesses make when it comes to their websites is designing for the business owner instead of the end user....
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Mark Parent: May 17, 2016 3:28:18 PM EDT
You want your website to not only impress visitors with its beauty and style, but also to serve as a marketing machine for your business. Turning a...
3 min read
Mark Parent: May 13, 2016 10:51:56 AM EDT
According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of...
2 min read
Mark Parent: May 13, 2016 10:02:00 AM EDT
You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how...
2 min read
Mark Parent: May 11, 2016 5:02:14 PM EDT
One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer...
2 min read
Mark Parent: May 10, 2016 12:37:10 PM EDT
If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the...
2 min read
Mark Parent: May 9, 2016 3:56:28 PM EDT
How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because...
2 min read
Mark Parent: May 6, 2016 4:23:42 PM EDT
Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game...
2 min read
Mark Parent: May 5, 2016 10:06:54 AM EDT
Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative...
2 min read
Mark Parent: May 3, 2016 2:55:07 PM EDT
Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning...
