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INBOUND MARKETING AGENCY BLOG

Growth-driven design or traditional design? What’s the difference?

It is likely that the term "growth driven design" is a buzzword you've been hearing a little bit more now. That could be because many changes and advancements in the ...
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Which social media outlets should I use for my marketing?!

You have embraced the inbound marketing philosophy and you are ready to craft some killer campaigns on social media. You take a deep breath and ... exhale, suddenly ...
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Website design: It's way more than design

It's true: Anyone can throw together a website. You don't even need any cash if you're willing to settle for a bargain-basement blog. However, a free or DIY website ...
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Rev up your inbound marketing strategy: 4 inspiring TED Talks

It is hard to deny the power of a well-done TED Talk. The concept is simple. TED Talks tap into the creativity and innovative thinking of people with fascinating stories ...
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Speed up your website traffic by eliminating common roadblocks

If your website is to be the successful conversion vehicle you want it to be, there are two things that must happen: (1) Web visitors have to fall in love with it. ...
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What makes you think your website is so great?

One of the most critical mistakes that businesses make when it comes to their websites is designing for the business owner instead of the end user. The entrepreneur or ...
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Make your website a WOW site

You want your website to not only impress visitors with its beauty and style, but also to serve as a marketing machine for your business. Turning a website into a WOW ...
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Build long-term loyalty with winning inbound techniques

According to an Adobe Digital Index report titled "The ROI from Marketing to Existing Customers," online retailers spend approximately 80 percent of their marketing ...
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3 Reasons to Follow Your Competition on Social Media

You know that you need to pay attention to conversations about your business on social media, but have you neglected the competition? Knowing how your competitors ...
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5 benefits of marketing automation for your business

One of the most challenging things about digital marketing is its sheer number of moving parts. Considering the myriad of tasks a digital marketer performs across ...
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A website design without a plan is like a car without an engine

If you've ever visited a car show or motorsport event (and since we're from the Detroit area, we imagine everyone has), you might have seen the beautiful concept cars ...
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Calls-to-action must be compelling!

  • Mark Parent
  • 05-09-2016
How many times do you read the words "click here" in a single day? Perhaps dozens. Overused words and phrases induce blindness in consumers because they become part of ...
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Do you know why your website sucks?

  • Mark Parent
  • 05-06-2016
Knowing that your website sucks is the first step toward remedying this particular problem. If you also know why it sucks, you can kick off a game plan to make it better ...
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What most people see when they think outside the box

Stephan Vogel, Ogilvy & Mather Germany's chief creative officer, is quoted as saying: "Nothing is more efficient than creative advertising. Creative advertising is more ...
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Want to build your business? Start blogging!

Online marketing has come of age. It's never been more precise, more analytical, or more exciting. However, that means many marketers are questioning some of the older ...
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