How to choose the best inbound marketing agency for you
- Mark Parent
- 03-31-2016
- Inbound Marketing
Choosing an inbound marketing agency to partner with is a lot like picking out your family dog. Your new furry friend will be spending a lot of quality time with you, so ...
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Why nonprofits should be using inbound marketing
- Mark Parent
- 03-30-2016
- Inbound Marketing
Nonprofit organizations (NPOs) are in a unique position to benefit from inbound marketing strategies. Often cash-strapped and understaffed, NPOs need to show positive ...
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The 3 E's of effective inbound marketing
- Mark Parent
- 03-28-2016
- Inbound Marketing
Everyone loves to check the metrics on a piece of content and see sky-high traffic levels. But that shouldn’t be the end goal for your inbound and content marketing ...
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Thought Leader Series: 4 ways to get more qualified leads
- Mark Parent
- 03-23-2016
- Lead Generation/Nurturing
Susan Payton is the President of Egg Marketing & Communications, a content marketing & social media firm. She's written three business books, and blogs about ...
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Are your landing pages lackluster? Here's how to improve them
- Mark Parent
- 03-18-2016
- Inbound Marketing
Most businesses use landing pages for a good reason: They work. They serve a very specific purpose, which makes them highly actionable, and they don't involve ...
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How to craft a call-to-action that drives results
- Mark Parent
- 03-16-2016
- Inbound Marketing
In an ideal world, every exchange you have with customers and leads will yield a result in one form or another - an addition to your newsletter mailing list, more ...
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5 ways an inbound marketing assessment can help your business
- Mark Parent
- 03-15-2016
- Inbound Marketing
As marketers, we’ve probably all heard a variation of the phrase, “If you can’t measure it, you can’t manage it.” While this might oversimplify the scope of our work (we ...
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4 common challenges marketers face and how to overcome them
While not a marketer per se, Thomas Edison did realize the important role that marketing played in the success of his inventions. He went as far to say, “Anything that ...
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How to get management buy-in for an inbound marketing strategy
- Mark Parent
- 03-09-2016
- Inbound Marketing
When you're excited about developing an inbound marketing strategy for your company, you want to get started right away. You're convinced of inbound's benefits and you ...
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You can't afford for your website to be yesterday's news
- Mark Parent
- 03-08-2016
- Website Design/Development
There are a myriad of reasons these websites have fallen on hard times. A company or organization may have shuttered its doors, or downsized and is unable to create new ...
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4 tips for measuring the ROI on your inbound marketing efforts
- Mark Parent
- 03-07-2016
- Inbound Marketing
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how ...
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Don’t be afraid of PPC: 4 tips to get the most of paid search efforts
- Mark Parent
- 03-03-2016
- Inbound Marketing
A pay-per-click (PPC) advertising campaign may seem too expensive, but it also offers fast results and a (potentially) high return on investment (ROI). It can be an easy ...
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3 ways to generate fast(er) results from inbound marketing efforts
- Mark Parent
- 03-02-2016
- Inbound Marketing
Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business overnight. We all ...
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