4 min read
Mark Parent: February 29, 2016 1:16:08 PM EST
In a time where consumers are accessing content more often in digital formats, you might think it would be hard for a rare bookseller to increase its following and grow its customer base. But for Charleston, South Carolina’s Books Tell You Why, a...
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3 min read
Mark Parent: February 26, 2016 8:30:00 AM EST
Are you pumped to create powerful marketing content that compels your visitors to become leads and loyal customers? We are too! Before we can get...
3 min read
Mark Parent: February 24, 2016 8:00:00 AM EST
There is no one-size-fits-all strategy for inbound lead generation. Some tactics work better for specific businesses or certain industries, so it's...
2 min read
Mark Parent: February 23, 2016 1:30:00 PM EST
For many businesses, attracting traffic is the major hurdle to conquer. It can be difficult to get your site and your content to stand out among the...
2 min read
Mark Parent: February 22, 2016 11:17:27 AM EST
Traditional marketing and advertising methods don't work as well as they used to. People consume media differently, which means that brands have to...
3 min read
Mark Parent: February 20, 2016 3:30:00 PM EST
The two most important requirements for major success are: First, being in the right place at the right time, and second, doing something about it. –...
3 min read
Mark Parent: February 19, 2016 12:59:03 PM EST
If you run a business or work in a marketing department, you may have heard the phrase “content is king.” This phrase, made popular by Bill Gates,...
3 min read
Mark Parent: February 18, 2016 4:15:42 PM EST
So you’re thinking of adopting an inbound approach to enhance your marketing efforts? We think that’s a great idea, but it’s important to know why...
3 min read
Mark Parent: February 17, 2016 2:19:38 PM EST
Batman and Robin. Peanut butter and jelly. Jordan and Pippen (Or Laimbeer and Mahorn for you marketers in Detroit who prefer the Bad Boys). When you...
3 min read
Mark Parent: February 15, 2016 1:18:00 PM EST
Let’s face it: marketing isn’t what it used to be. For the most part, we’ve all come to that realization already. The internet has altered the...
3 min read
Mark Parent: February 12, 2016 10:30:00 AM EST
“The future started yesterday and we’re already late.” If you’re a marketer or a business owner, it can sometimes seem like you’re living this line...
4 min read
Mark Parent: February 11, 2016 10:41:28 AM EST
Since your organization's website is a cornerstone of your marketing efforts, you likely invest time and money into its maintenance, hoping for a...
3 min read
Mark Parent: February 6, 2016 1:00:00 PM EST
Most marketing initiatives fall into one of two categories: inbound and outbound. Both strategies incorporate similar goals, but they require vastly...
2 min read
Mark Parent: February 5, 2016 11:00:00 AM EST
An inbound marketing strategy works best when you use KPI's (key performance indicators) to track your progress and measure your success. Without...
4 min read
Mark Parent: February 3, 2016 10:06:43 AM EST
Inbound marketing has gained a loyal following among businesses over the past few years -- and for good reason. It's an alternative strategy to...
3 min read
Mark Parent: February 2, 2016 12:29:47 PM EST
By integrating all digital platforms, an inbound marketing strategy creates a perfect environment for lead nurturing. Lead nurturing is all about...
