5 min read
Mark Parent: June 22, 2026 9:09:00 AM EDT
Most teams do not struggle with HubSpot because the platform is hard to use. They struggle because onboarding gets treated like software setup instead of a revenue project. A strong HubSpot onboarding guide should help you make better decisions...
Read More
5 min read
Mark Parent: June 15, 2026 9:07:29 AM EDT
A lot of marketing plans fail in the same place - not in strategy, but in follow-through. The ideas are there. The campaign themes make sense. Sales...
5 min read
Mark Parent: June 11, 2026 9:18:27 AM EDT
When a leadership team asks, "Is our automation actually working?" they are rarely asking for email metrics. They want to know whether the system is...
5 min read
Mark Parent: June 10, 2026 12:47:29 PM EDT
A stalled deal usually is not a sales talent problem. More often, it is a content problem. The buyer has a question nobody answered clearly, the rep...
5 min read
Mark Parent: June 9, 2026 9:34:15 AM EDT
Most marketing teams do not have a HubSpot problem. They have an adoption problem.
5 min read
Mark Parent: June 8, 2026 11:17:24 AM EDT
When a buyer is sourcing a new supplier, they rarely start by filling out a contact form. They start by comparing capabilities, reviewing...
5 min read
Mark Parent: June 5, 2026 9:21:28 AM EDT
Hiring one marketer rarely solves a pipeline problem.
5 min read
Mark Parent: June 4, 2026 9:25:10 AM EDT
Most HubSpot problems do not start with the software. They start six months after purchase, when the portal is half-configured, reporting is...
2 min read
Mark Parent: July 12, 2022 7:15:00 AM EDT
When you publish a piece of content, you want your audience to not only read it, but also share it with their followers. While your words play a...
2 min read
Mark Parent: July 7, 2021 10:00:00 AM EDT
If you are like nearly 60 percent of global internet users, you probably access your favorite websites on your smartphone. Now imagine if you visited...
