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Mark Parent

Mark Parent is a visionary strategist and marketing consultant with in-depth experience in all aspects of marketing and sales integration. His comprehensive business assessments and hand-crafted strategies have helped our clients to succeed again and again.

HubSpot Onboarding Guide for Growing Teams

5 min read

HubSpot Onboarding Guide for Growing Teams

Most teams do not struggle with HubSpot because the platform is hard to use. They struggle because onboarding gets treated like software setup instead of a revenue project. A strong HubSpot onboarding guide should help you make better decisions...

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Outsourced Content Marketing Execution Works

5 min read

Outsourced Content Marketing Execution Works

A lot of marketing plans fail in the same place - not in strategy, but in follow-through. The ideas are there. The campaign themes make sense. Sales...

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Marketing Automation ROI Reporting That Works

5 min read

Marketing Automation ROI Reporting That Works

When a leadership team asks, "Is our automation actually working?" they are rarely asking for email metrics. They want to know whether the system is...

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Build a Sales Enablement Content Strategy

5 min read

Build a Sales Enablement Content Strategy

A stalled deal usually is not a sales talent problem. More often, it is a content problem. The buyer has a question nobody answered clearly, the rep...

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5 min read

HubSpot Training for Marketing Teams That Sticks

Most marketing teams do not have a HubSpot problem. They have an adoption problem.

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Inbound Marketing Strategy for Manufacturers

5 min read

Inbound Marketing Strategy for Manufacturers

When a buyer is sourcing a new supplier, they rarely start by filling out a contact form. They start by comparing capabilities, reviewing...

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5 min read

When Fractional Marketing Team Support Fits

Hiring one marketer rarely solves a pipeline problem.

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5 min read

How to Choose a HubSpot Implementation Partner

Most HubSpot problems do not start with the software. They start six months after purchase, when the portal is half-configured, reporting is...

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2 min read

4 types of images that elevate content and attract more shares

When you publish a piece of content, you want your audience to not only read it, but also share it with their followers. While your words play a...

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2 min read

The 4 characteristics of a well-designed responsive website

If you are like nearly 60 percent of global internet users, you probably access your favorite websites on your smartphone. Now imagine if you visited...

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