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Inbound 281: May 6, 2025 9:00:00 AM EDT
Social media is more than just a place to post updates—it’s a dynamic tool for building brand awareness, fostering engagement, and driving real...
7 min read
Inbound 281: February 4, 2025 8:15:00 AM EST
Social media platforms have become essential tools for businesses to connect with audiences and build their brands. This has created debate on TikTok...
4 min read
Inbound 281: November 19, 2024 8:00:00 AM EST
Choosing between organic and paid social media is crucial to shaping your brand's digital marketing strategy. This post will break down the...
4 min read
Inbound 281: October 22, 2024 8:30:00 AM EDT
LinkedIn is a powerful platform for business growth in today's digital age. A well-crafted LinkedIn marketing strategy can help you stand out and...
4 min read
Inbound 281: June 25, 2024 8:57:00 AM EDT
Have you ever wondered when's the perfect time to hit that "post" button on social media? You're not alone. The best time to post on social media can...
3 min read
Mark Parent: March 8, 2018 2:54:00 PM EST
In an increasingly hyper-connected world, real-time marketing has an air of inevitability about it. Consumers in increasing numbers expect...
2 min read
Mark Parent: September 21, 2017 2:50:00 PM EDT
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to...
2 min read
Mark Parent: January 5, 2017 2:19:14 PM EST
According to Fortune magazine, a 30-second Super Bowl ad sells for around $5 million. Why? The answer is simple: 114.4 million people tune in to...
2 min read
Mark Parent: December 19, 2016 3:25:03 PM EST
Social media is a must-have tool for keeping up and communicating with customers. Never before has there been an opportunity for communication...
3 min read
Mark Parent: December 8, 2016 11:52:12 AM EST
For most B2B and B2C companies, social media marketing has become increasingly important in recent years. According to CMI's "B2B Content Marketing...
