2 min read
Mark Parent: January 8, 2014, 3:59:00 PM EST
Do you know which of your marketing channels are bringing in the most customers? Are you leveraging them in the best possible manner? Marketing Consultant and SugarBush President Mark Parent helps you figure things out in this helpful Q&A. Q: What...
Read More
2 min read
Mark Parent: January 6, 2014, 3:56:00 PM EST
When the time comes to redesign a website – and as marketing consultants will often tell you, that time usually comes around once every one and a...
2 min read
Mark Parent: December 18, 2013, 3:14:00 PM EST
Marketing analytics can improve all of your inbound marketing solutions’ performance. With closed-loop marketing data, you can track a lead from the...
2 min read
Mark Parent: December 16, 2013, 3:13:00 PM EST
There is nothing worse than dedicating hours of creativity – and, what you thought was proper editing – to a cleverly crafted email, only to send it...
1 min read
Mark Parent: December 13, 2013, 3:13:00 PM EST
Do you know the Customer Acquisition Cost (CAC) for each of your Inbound Marketing Solutions? How about the Time to payback CAC? In order for your...
1 min read
Mark Parent: December 12, 2013, 3:13:00 PM EST
When it comes to assessing your inbound marketing solutions effectiveness, the first place your should look is to your metrics. As marketers, we work...
2 min read
Mark Parent: December 11, 2013, 3:12:00 PM EST
In order for your inbound marketing solutions to be truly optimized, you have to close the loop between marketing and sales. Still, to many...
1 min read
Mark Parent: December 9, 2013, 11:07:00 AM EST
In chapter 2 of his SugarBush President Mark Parent’s new eBook, “Unlock The ROI of Your Marketing With Analytics”, the inbound marketing expert...
1 min read
Mark Parent: November 27, 2013, 11:44:00 AM EST
In chapter 1 of his new eBook, “Unlock The ROI of Your Marketing With Analytics”, inbound marketing expert and SugarBush Inc. President Mark Parent...
1 min read
Mark Parent: November 25, 2013, 11:43:00 AM EST
The performance of your blog hinges on your content – so use your blog’s marketing analytics to improve your content creation efforts! Start by...
