1 min read
Mark Parent: November 22, 2013, 11:43:00 AM EST
From Facebook “likes” to retweets, @replies, blog comments and embeds, there are many metrics to help you keep track of your social media reach – but do you really know how to make the most of them? In Chapter 4 of his new eBook, “Unlock The ROI of...
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2 min read
Mark Parent: November 21, 2013, 11:42:00 AM EST
Inside the new eBook, “Unlock The ROI of Your Marketing With Analytics”, marketing expert and SugarBush President Mark Parent explains how marketing...
2 min read
Mark Parent: November 20, 2013, 11:40:00 AM EST
Is your unsubscribe rate less than 1%? Is your click-through rate high? If the answer to either of these questions is “no” or “I’m not sure”, you...
2 min read
Mark Parent: November 18, 2013, 8:00:00 AM EST
If you’re content marketing on Facebook but haven’t quite figured out how to effectively increase your fan base, or how to take those fans, turn them...
2 min read
Mark Parent: November 14, 2013, 8:00:00 AM EST
You have people in all stages of the marketing funnel going to your website and downloading offers, but how do you actually turn them into customers?...
2 min read
Mark Parent: November 12, 2013, 8:00:00 AM EST
Now that you’ve perfected your marketing techniques, it’s all about making sure the leads you give to your sales team are turning into customers....
1 min read
Mark Parent: November 8, 2013, 8:00:00 AM EST
When it comes to perfecting your content marketing strategy, you need all of the tools at your disposal – especially when it comes time to turn leads...
2 min read
Mark Parent: November 7, 2013, 2:57:00 PM EST
Facebook is about more than just having a large fan base. What are you or your marketing company really doing with them? Do they interact with you...
2 min read
Mark Parent: October 22, 2013, 10:00:00 PM EDT
Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the...
2 min read
Mark Parent: October 21, 2013, 1:50:00 PM EDT
Are you unsure of what content marketing services you need to implement successful closed-loop marketing? Well, you’re in luck because an exciting...
