Inbound Marketing Agency Email Marketing Tips – Execution & Measurement

Are you building your email marketing campaigns as part of a holistic approach to educate your contact? If your answer is “no” or “I’m not sure”, then the new eBook, “An Introduction To Email Marketing” by SugarBush President and Inbound Marketing Agency expert Mark Parent is a must-read. 

A Guide For Executing & Measuring Successful Email Marketing

One part refresher course for veteran marketers and one part user guide to train those with less experience, this easy to follow eBook provides an easy to follow set of instructions to help busy marketers understand and overcome some of the biggest email marketing challenges. To be sure, companies often list email as one of their most powerful marketing channels – and the size of your company’s email list is a real demonstration of your reach and thought leaderships. 

The right inbound marketing agency process will make sure your emails are part of an across-the-board approach to educate your contacts about your company; marketing emails should be complimented by other efforts like SEO, content creation, social media engagement and behavior-based nurturing. 

Top Email Marketing Challenges – And How To Solve Them

In “An Introduction To Email Marketing”, Mark Parent outlines 5 of the biggest challenges facing inbound marketers today – and easy steps to overcome them. These are:

1. Integrating email data with other data systems
2. Improving deliverability
3. Growing and retaining subscribers
4. Achieving measurable ROI
5. Using email for funnel optimization

6 Types of Marketing Emails – And How To Compose Them

“Different types of email formats have different goals and advantages,” says Inbound Marketing Agency President, Mark Parent. “Should you nurture your subscribers with weekly newsletters? Are dedicated sends better at optimizing your sales and marketing funnel” What about email digests?”

Whether you are just starting with email marketing or you have some experience sending marketing emails, you have probably asked yourself about the types of communications you can send out. In “An Introduction To Email Marketing,” Parent clearly outlines the different types of marketing communications and their respective advantages and disadvantages. 

To make more educated decisions about the most appropriate email formats and how to use them, download “An Introduction To Email Marketing” by Mark Parent now.