<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=889059104603391&amp;ev=PageView&amp;noscript=1">

Marketing and Sales Insights Blog


From the Inbound 281 Team




Subscribe to Email Updates

Popular Stories

Inbound 281 Becomes a Gold Tier HubSpot Certified Agency Partner
5 Ways Sales Can Capture Inbound Leads Using the HubSpot CRM
Why Traditional Website Design Is Being Replaced by Growth-Driven Design
Inbound 281 is Making Big Moves
How to Build Pillar Pages for SEO and Lead Conversion
Written by Mark Parent
on August 15, 2018

Who doesn't want to make an impact on their target audience? With so many images being presented to each of us every day, it becomes ever-important to find a way to make your important messages stand out from the crowd. You want your niche audience to feel your message, not just see it and move on to the next. To evoke that feeling, you need to go beyond the basics of your visuals. As Aristotle said, "The soul never thinks without a mental image".

Inbound marketing

Have your images resonate through your niche audience completely, deeply and powerfully.

The Science of Silence: Communication Through Imagery

Our human responses to images are chemical in nature. Neurons in the hippocampus are triggered when exposed to new images and/or experiences. To have your images resonate with your niche audience and stand out from all the other stimuli one will encounter in a day, you need to pull at the heart strings.

People want to connect with something they see; have an image speak to them and touch them on a personal level (even if what is being presented has no personal connotation in the slightest). To do this effectively, you must know your niche audience intimately. By understanding their emotional drivers, i.e., what makes them tick, you can begin to strategize how to present the information you want them to receive.

Tap into images that are not only visually striking but also touch your niche audience's passions consciously and subconsciously. This will not only be memorable but motivating, as you are tapping into the same emotional response your audience gets from their favorite activities.

Looking at your well-planned visual will spark a natural response on the subconscious level while having the information processed consciously. Think of it as smelling something that triggers a memory; the scent has nothing to do in the current moment as it did in the past, yet you have an emotional bond and reaction to the scent in the present that gives you the connection instantaneously. Utilizing the senses is a powerful marketing tool.

Inbound marketing

An Image Speaks a Thousand Words

You can make your images resonate with your niche market by telling a story through the image. You don't want you audience to glance and look away, you want them to feel the image and have a complete experience. Thoughtful image selection can do just that.

A great example of this is a graphic representation of data. Many times, you want to have your audience gain numerical knowledge of the information you are disseminating. Instead of having your niche market lose focus or be overwhelmed with too many numbers, a dynamic visual graph will deliver the message with just as much impact, if not more. Your statistical information can be interpreted and absorbed through the image alone, without requiring further reading (unless the reader is compelled to do so). That is creating an experience through an image, and that is creating a resonating impact on your niche market.

Inbound marketing

Bring all pertinent information to life without losing any of the details through smart visuals.

How do your current images rank for your niche market? Are you utilizing all the ideas above? There is always room to improve, and we can help. Request a free inbound marketing assessment today.

Let Us Know What You Thought about this Post.

Put your Comment Below.

You may also like:

Inbound Marketing Content Marketing Content Strategy

Inbound Marketing Tip: Corner the Market with Killer Content Creation

Content is an integral part of any inbound marketing strategy. Without it, you can't win the game.   Content isn't just ...

Inbound Marketing Personalized Marketing CTAs

Be Smart with Personalized Calls to Action

If you buy a Lego set for your child's birthday on Amazon, you are almost guaranteed to see other Lego-related items sug...

Inbound Marketing CTAs conversions

Inbound Marketing Tip: How to Create a Call to Action that Converts

A call-to-action (CTA) is like the RSVP line on a party invitation. Instead of asking guests to check yes or no, you're ...

Notify me of new events!