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Inbound 281

Digital Marketing Agency located at 281 Enterprise Ct., Ste 100, Bloomfield Hills, MI 48302

3 min read

Here Are the Most Important Marketing Metrics to Track

Every marketer faces a familiar challenge: how do you know if your campaigns work? Metrics reveal what's working and which efforts need a tune-up. These numbers aren’t just for show; they serve as a marketer’s compass, guiding the way to growth and...

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What Content to Use in Each Stage of the B2B Marketing Funnel

5 min read

What Content to Use in Each Stage of the B2B Marketing Funnel

To turn leads into loyal customers, you need more than just great content; you need the right content at the right time. That’s where the B2B...

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Marketing Video Production: Choosing the Right Team for Your Brand

3 min read

Marketing Video Production: Choosing the Right Team for Your Brand

Videos are essential for brands to stand out, but success requires more than good equipment. It takes a team that understands your story and knows...

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5 Common Marketing Automation Mistakes to Avoid for Better Results

3 min read

5 Common Marketing Automation Mistakes to Avoid for Better Results

Marketing automation can drive major results if you use it correctly. However, common mistakes like poor data management or outdated workflows can...

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What is Video Marketing? A Beginner’s Guide to Getting Started

3 min read

What is Video Marketing? A Beginner’s Guide to Getting Started

Video marketing is one of the most effective ways to grab attention, boost engagement, and connect with your audience. As people spend more time...

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Inbound 281 Launches Studio 281: A New Video Production Studio

1 min read

Inbound 281 Launches Studio 281: A New Video Production Studio

Troy, MI - 5-29-25 Inbound 281, a next-generation digital marketing agency, is proud to announce the official launch of Studio 281, a fully-equipped...

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Email Marketing Trends to Watch in 2025

3 min read

Email Marketing Trends to Watch in 2025

Email marketing continues to evolve, and keeping up with new trends is essential for effective campaigns. In 2025, developments like AI...

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Aligning Video Content with Marketing Objectives: A Marketer’s Guide 2025

3 min read

Aligning Video Content with Marketing Objectives: A Guide for 2025

Video is one of today’s most powerful marketing tools, but only when it’s aligned with clear goals. When you connect video content with clear...

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How B2B Video Marketing Drives Lead Generation and Conversions

4 min read

How B2B Video Marketing Drives Lead Generation and Conversions

Video marketing is now considered to be a key driver in b2b marketing. Businesses use video to attract leads, keep prospects engaged, and boost...

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7 Social Media Tips to Boost Your Digital Marketing Efforts

3 min read

7 Social Media Tips to Boost Your Digital Marketing Efforts

Social media is more than just a place to post updates—it’s a dynamic tool for building brand awareness, fostering engagement, and driving real...

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