3 min read
Mark Parent: February 24, 2017 10:26:33 AM EST
You know that an inbound marketing strategy can prove effective for generating leads, converting customers, and improving customer retention. But how do you know how well your efforts are working? Measuring the ROI (return on investment) on your...
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2 min read
Mark Parent: February 16, 2017 2:54:47 PM EST
Personalization and artificial intelligence have dominated conversations across multiple industries over the past few years. Businesses want to know...
2 min read
Mark Parent: February 9, 2017 10:03:27 AM EST
When business owners, executives and marketers think of search engine optimization (SEO), they tend to focus on text-based issues like keywords and...
