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2 min read

3 reasons traditional website design is slowing down your business

bicycle-gear.jpg

Could your web design drag down your business?

It's possible, especially if you use a traditional web design strategy. Your website is your most powerful marketing ally, but the marketing landscape changes at a rapid rate.

If your website can't keep up with the marketing evolution, your competition might just leave you in the dust.

Traditional web design is like a rod thrown into a spinning gear. It puts the brakes on conversions, sales, and market reach.

How exactly does traditional website design slow down your business then? Let's take a look:

1. Your website isn't collecting essential data

bicycle-gear.jpgYour traditional website design could be preventing your business from getting in the right gear. Twitter icon for click to tweet

Writing for TechRadar, Dave Wagner stresses that data and analytics have become as essential to business operations as liquid capital. They provide a contextual snapshot of your business in a particular period of time, which makes it invaluable for adjusting your marketing strategy to suit your audience.

For instance, do you know your website's bounce rate? Have you tracked conversion rates through multiple landing pages? Are you aware of your website's traffic spikes and dips over the past 12 months?

If you're scratching your head in response to each question, it's time to ditch traditional web design and switch gears with growth-driven web design. It's a smarter, sleeker strategy that puts data at the forefront. As your website gathers data, you can use it to make changes over time instead of all at once.

>> Get more insight into web design best practices: Download our free report that examined the successful websites of top organizations.  

2. Your web design can put you in debt

Image of calculator and ledger. You don't need creative accounting to get a grat website.

You don't need creative accounting to get a great website -- you need a strategy that will stretch out the payments and make budgeting more practical. Twitter icon for click to tweet

Traditional web design requires you to make a massive up-front investment. Businesses frequently pay upwards of $25,000 for professional websites. Since you need to redesign your site at least every couple of years, you could easily spend six figures in a decade or less. This means you're spending money that you could divert to an advertising campaign or new equipment.

Growth-driven design is an ongoing service. There's no big, upfront outlay of money to hamstring your business. When you're paying much smaller monthly fees, you can maintain your budget better without sacrificing quality.

In fact, growth-driven design often results in much higher-quality final products. Your designer will tweak every facet of the design based on relevant data points and your preferences to ensure it continues to deliver value month after month.

3. Your audience doesn't get a say

Image of chef cooking. Web design should be like adjusting a recipe based on user feedback.A chef wouldn't plan, prepare and implement an entire menu without asking anyone to taste the food. So why develop a website without asking for user feedback?  Twitter icon for click to tweet

Much of web design depends on how your audience responds to your design choices. Through traditional web design, you can make intelligent guesses about particular features, but you won't know the end result until you launch the site. At that point, your designers' work has already been completed.

Growth-driven design takes a different approach. We understand that your audience is the most essential element of the equation, so we depend on audience analysis to inform our choices. When prospects don't respond well to a particular feature, we can change it to provoke a more positive response.

Using traditional web design for a corporate or business website is like a chef designing, preparing, and cooking an entire menu without asking anyone to taste the food. What looks good to you as a business owner or to a chef in charge of a restaurant won't necessarily prove palatable to the masses.

If your web design is slowing down your business, you don't want to let another minute pass without taking action.

Start by downloading our Growth-Driven Design Playbook. We share lots of insider information to help you better understand our approach. Then, get in touch so we can help your business speed up instead of slowing down.

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