Automating the Moving Parts with Program Management
- Mark Parent
- 09-28-2017
- Lead Generation/Nurturing
Automated program management can help you manage all the moving parts of your business more effectively. Your business consists of an almost endless array of moving ...
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Why Your Business Needs Periodic Strategic Alignment
- Mark Parent
- 09-26-2017
- Planning & Strategy
Your company strategy is like the steering wheel of a car. The steering wheel controls the car, but if the wheels get out of alignment, keeping things headed in the ...
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Why User-Generated Content Should be Part of Your Strategy
- Mark Parent
- 09-21-2017
- Inbound Marketing
Starbucks' White Cup Contest is a classic example of user-generated content. In 2014, Starbucks launched the White Cup Contest. Fans were able to create their own ...
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7 Amazing Things About Michigan
- Mark Parent
- 09-19-2017
- Inbound Marketing
Quick! What are the things you think are most amazing about the great state of Michigan? It's hard to narrow down, right? Michigan is a state full of interesting ...
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3 Growth Driven Design Misconceptions Holding Your Company Back
- Mark Parent
- 09-12-2017
- Website Design/Development
Growth-driven design (GDD) is a method of website development similar to agile development. It is a method of redesigning the website using the website's own metrics ...
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Get Better Marketing Results With RDM
- Mark Parent
- 09-07-2017
- Inbound Marketing
How do you measure the success of your marketing campaigns? The answer may vary depending on the goals of your marketing department, your organization, and/or your ...
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8 Reasons Why Customer Nurturing is Important for Your SMB
- Mark Parent
- 09-05-2017
- Lead Generation/Nurturing
Does customer nurturing matter? In today's hypercompetitive, hyperconnective world, the answer is an emphatic: YES! Engaging customers after purchases should be viewed ...
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