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Mark Parent: July 27, 2017 1:01:00 PM EDT
Marketing departments today don’t look anything like they did when the first ones were created back in the early 1960s, but that’s not an indication that they're no longer necessary. On the contrary, in fact—marketing is more important today than...
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Mark Parent: July 20, 2017 1:00:00 PM EDT
Generating leads is all about finding potential customers whose attention you can capture, and who may be interested in the products or services you...
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Mark Parent: July 18, 2017 9:27:00 AM EDT
Anybody involved in digital marketing will tell you how important inbound marketing is today. Inbound can generate an ROI that’s three times higher...
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Mark Parent: July 11, 2017 8:05:00 AM EDT
Inbound marketing isn't easy, but there are lots of tools out there that can make your job easier. Whether you're focused on social marketing, email...
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Mark Parent: July 4, 2017 8:03:00 AM EDT
Many organizations are reluctant to try out inbound marketing tactics because it’s a relatively new strategy and they're not entirely convinced it...
