Inbound Marketing Agency Blog

How to use visitor data to upgrade your website

Mark Parent
08-25-2016
Inbound Marketing

Effective inbound marketers yearn to be like insects ... specifically, like flies on the wall. In other words, effective inbound marketers seek to (unobtrusively, of ...

Apple hops on the paid search bandwagon

Mark Parent
08-22-2016
Inbound Marketing

App developers are eager to see what will happen with Apple's June 2016 announcement to offer paid search in its app store. This new ad platform will allow app ...

New Google tool gives small businesses a leg up

Mark Parent
08-19-2016
Inbound Marketing

If you have embraced digital marketing strategies for your business, you know how important website analytics are. Since your landing pages and website are the ...

Understanding the buyer's journey: Why timing really is everything

Mark Parent
08-16-2016
Personas & Buyer Journey

Kids learn pretty quickly the art of good timing. Any 7-year-old can tell you that the time to ask Dad for a new toy is not the minute he walks in the door from a bad ...