2 min read
Mark Parent: December 30, 2014 12:10:00 PM EST
Did you know that Return Path found marketing emails account for 70% of Spam complaints? Why? Simple. Most marketing emails are terribly written, terribly designed and…well, just terrible! How can you ensure your insight emails aren’t equally as...
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1 min read
Mark Parent: December 23, 2014 12:04:00 PM EST
Now that you know how to craft an insight email that really sings, you need to know how to ensure all of that time and effort spent writing copy,...
2 min read
Mark Parent: December 19, 2014 11:57:00 AM EST
If you’ve made it this far in our blog series, you’re probably at the point now where you want to integrate insight emails into your inbound...
2 min read
Mark Parent: December 17, 2014 11:51:00 AM EST
Have you been noticing a lot of insight email list attrition lately? Are you not seeing the open rates or CTA clickthroughs you’ve been hoping for?...
2 min read
Mark Parent: December 15, 2014 11:41:00 AM EST
Insight email frequency is a matter of much debate among email marketing experts. Some believe sending more emails is always the better option....
2 min read
Mark Parent: December 11, 2014 11:12:00 AM EST
When you send an insight email, a lot goes on behind the scenes – and few of us fully understand this process because email software (thankfully!!)...
2 min read
Mark Parent: December 9, 2014 9:54:00 AM EST
Creativity is great when it comes to you, but when it doesn’t – and it’s time to send out a new batch of marketing emails – keep this list of...
4 min read
Mark Parent: December 5, 2014 4:09:00 PM EST
As you continue to hit the Fast-Forward button in your insight email awareness, we thought we’d make things that much easier with a quick and dirty...
2 min read
Mark Parent: December 3, 2014 4:01:00 PM EST
Are you looking for straight answers about insight email? Look no further. As a marketer, especially one first starting out with a new strategy, do...
2 min read
Mark Parent: December 1, 2014 3:59:00 PM EST
When is the best time to send an email, how many characters should a subject line have? Which guidance is the right guidance when it comes to...
