2 min read
Mark Parent: February 26, 2014 8:58:00 AM EST
Number 1. Actual Person as the Sender. The name you include in the “From” field of your email can have a huge impact on your overall open rates. SugarBush conducted a number of A/B tests on our own emails, and we have found that sending our emails...
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3 min read
Mark Parent: February 25, 2014 8:58:00 AM EST
Building, Clear, Attention-Grabbing email Subject lines. The Radicati Group reported that 1.9 billion non-spam emails are sent everyday. To break...
3 min read
Mark Parent: February 24, 2014 8:57:00 AM EST
Personalized Content: According to our Science of Email research, personalized emails improve clickthrough rates by 14%. This is an easy win! Simply...
