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Key Strategies to Selecting a Strategic Marketing Partner

Marketing dollars have shifted away from traditional outlets like PR and cold calling, but the skill sets of internal teams lag behind. For some, the time and resources needed to train internal people on how to master inbound marketing must-haves...

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Content Marketing Services That Enable Closed-Loop Marketing

Are you unsure of what content marketing services you need to implement successful closed-loop marketing? Well, you’re in luck because an exciting...

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Reporting On Customer Acquisition Cost

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, inbound marketing expert and SugarBush President Mark Parent...

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Paying Back Customer Acquisition Cost – A Matter of Time

Inside the new Ebook, “The 6 Marketing Metrics Your Boss Actually Cares About”, SugarBush President and inbound marketing expert Mark Parent explains...

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Six Surefire Ways To Prove Marketing ROI To Your Boss

In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually Cares About”, Mark Parent explains how – no matter how hard we try – some...

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How Much Is Each Customer Worth? Your Boss Wants To Know

Some customers cost more than others – to acquire, to service and to keep. In his latest Ebook download, “The 6 Marketing Metrics Your Boss Actually...

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Prove The Influence Of Your Marketing ROI – To Your Boss!

“Reporting on your business impact doesn’t mean you should no longer pay attention to site traffic, social shares, and conversion rates. It simply...

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Content Marketing Spotlight, Why Closed-Loop Marketing Works

Visualizing Closed-Loop Marketing To understand WHY closed-loop marketing works – and it does – you’ll first need a better understanding of HOW it...

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