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Smart marketing objectives

3 min read

SMART Marketing Objectives for Marketing Plans [Template and Examples]

Picture of Inbound 281 Inbound 281: September 12, 2023 8:34:00 AM EDT

Smart marketing objectives play a crucial role in shaping the direction and focus of a comprehensive marketing plan. They are specific, measurable, attainable, relevant, and timely goals that a company aims to achieve through its marketing efforts.

Marketing Plan
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What is segmentation targeting and positioning in marketing

2 min read

What is Segmentation Targeting and Positioning in a Marketing Plan?

Picture of Inbound 281 Inbound 281: September 5, 2023 8:15:00 AM EDT

As marketers, we all know the importance of marketing to the right audience, but what is segmentation targeting and positioning in a marketing plan,...

Marketing Plan
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