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2 min read

Why the right images can make or break your website design

Whether you take your own photographs, hire a photographer, order custom graphics, or use stock images, the right image can make or break your business website design. Site visitors process images faster than they process text, so photographs and...

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The 4 pillars of great website design

There are certain codes by which all great websites abide. Whether you're just starting up or looking for a web-presence makeover, you'll want to...

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Mobile optimized vs. responsive web design: What's the difference?

When it comes to browsing on mobile devices, there are two types of websites that can work well for this: a mobile optimized site and a responsive...

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Why custom website design is important to your brand

Is it time for a new website? If you're on a budget, you may be tempted to use a builder site like GoDaddy or WordPress to get up and running without...

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Debunking 4 myths about professional website design

There's a reason why myths abound in our culture: people feel compelled to find out what should scare them and how they can avoid those scary...

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5 things to look for in a web design firm

Are you interested in hiring a web design firm? The good news is there is no shortage of options. The bad news is that not all website design firms...

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How to build a successful inbound marketing strategy

Content marketing is different from an inbound marketing strategy. The former simply means generating content. The latter encourages you to generate...

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A guide to marketing automation

Many businesses shy away from marketing automation because they believe it's too cold, impersonal, and unreliable for their purposes. However,...

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Want to save time? Use these 6 inbound marketing tools

The value of inbound marketing cannot be overstated. It can be massively beneficial to your business, and positively impact its growth and success....

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How to build an AdWords PPC campaign that works

Building a successful PPC campaign is a bit like walking a very fine line. Get it right, and the returns are fruitful. Get it wrong, and you can find...

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6 questions to ask a prospective inbound marketing agency partner

An inbound marketing agency helps you create and promote content that converts prospects into customers. However, it is important to choose an...

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3 steps to avoid paid search traps

As professionals, we often aim for perfection in all we do, but we are easily reminded of our human shortcomings when we trip – falling flat on the...

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2 min read

Are you making the most of your Facebook marketing? Here's how to tell

If you're using Facebook as part of your inbound marketing strategy, you're on the right track. Facebook offers an incredible opportunity to boost...

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