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2 min read

5 Must-Track Insight Email Metrics – And One To Ignore

When it comes to doing insight email marketing well, there’s a lot to say (Exhibit A: our 25 blog posts on the topic). But at the end of the day, it doesn't matter how optimized your emails are if you can't see the results of your efforts -- not to...

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2 min read

3 Best Insight Email Marketers (You’ve Never Heard Of)

Now that you know what can turn an ordinary marketing email into an insight email, perhaps you need a little help in the creative inspiration...

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3 Marketing Automation Tips For Better Insight Email Nurturing

Instead of doing what most B2B marketers do – sending mass emails to their entire mailing list and getting relegated to the spam folder – using...

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2 min read

Traditional Email Is Dead. Long Live The Insight Email

For those marketers who believe email has gone the way of the Dodo, we have two words for you: you’re right. Traditional email has become so...

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2 min read

5 Personalization Tactics Of Highly Effective Insight Emails

As we’ve been discussing in this blog series, insight emails leverage what you know about the target to entice them into doing what you want –...

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2 min read

Integrate Insight Emails Into Your Multi-Channel Marketing

Email is here to stay as a marketing tool – but insight emails are a relatively new tool in the marketer’s toolbox. In fact, these highly...

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