All marketing managers face one key problem: marketing is ever-changing field and they are but one person whose job it is to stay abreast of all of the agency marketing services available.
In fact, even the most intelligent and creative marketing manager -- yes, even YOU -- can wind up barely treading water to keep up with the latest marketing trends, tactics and channels.
And, as tough a pill as it might be to swallow, it might be time to call in the reserves. Let’s walk through some of the biggest problems today’s marketing managers face and how an outside agency marketing services provider might be able to provide some much needed relief.
Challenge #1: The In-House Marketing Team Is Out Of Its Depth
Whether it’s because of inexperience, understaffing or both, with the huge expansion we’re seeing in internet marketing, there are numerous roles to fill.
A team, though full of many specialties, can often find that they’re missing several key people to fill important roles. While they may have a graphic designer, do they have access to a conversion rate optimization analyst? They might have great content writers, but do they have a technical SEO expert to do on site optimization?
And even if this team decides to educate themselves on these various disciplines, there are only so many hats a person can wear before they become top heavy and fall over. When you try and be good at everything, you’re rarely proficient at anything.
How An Agency Marketing Services Provider Can Help:
An inbound agency can act as a much-needed adviser and bring in a team of capable individuals that can quickly ‘fill in the blanks’ to help the existing team push toward achieving key marketing goals.
Whether a marketing manager is looking for more traffic, more leads, more sales - or all three - good inbound agencies should be able to develop a comprehensive strategy that works within a marketing schedule and keeps the client fully involved in the process.
Challenge #2: Breakdown in Marketing Department Communication
Marketing managers understand that marketing can often be a gamble. They rework their website, issue a press release, design ads, and hope that their target market responds as your marketing strategy expected them to respond.
Yet, without a comprehensive reporting methodology, those results can go unseen and not communicated. Without a comprehensive, sure-fire method to gather, organize, and interpret campaign data, the marketing manager is unable to effectively disseminate results reports that will help their team improve their marketing strategy for the next time around.
When there is an insufficient reporting system, or no reporting system, a breakdown in communication begins to develop. The marketing department simply will simply not have the information they need to keep their strategy together and make changes based on informed results.
How An Agency Marketing Services Provider Can Help:
Inbound Marketing Reports are something agencies live by. By allowing marketing consultants help you to build an effective organization process for reporting, you’ll soon be able to regularly determine successes and solve and solve any marketing problems that may be occurring
At the end of the day, having data in front of you that communicates your campaign’s effectiveness makes all the difference in the world, and that is where an inbound marketing agency can turn the gibberish data into a results-based report.
And, perhaps one of the best outcomes of regular and accurate reporting -- you can take that comprehensive data to the executives at your company to inform them of your successes and your plans to continue capitalizing on that progress.