The value of inbound marketing cannot be overstated. It can be massively beneficial to your business, and positively impact its growth and success.
In order to get the best possible results, it is important to choose the right inbound marketing tools. Here are the tools every inbound marketer needs in their toolbox.
HubSpot is your one-stop inbound marketing solutions shop, and not just because it brings together every single aspect of your marketing, but also because it helps you plan campaigns, measure successes and generally organize your processes. This tool helps ensure that your marketing processes are the most efficient they can be, and you can breathe a bit easier.
When it comes to insights and data, there is only one tool to use. Google Analytics has been one of the top inbound marketing tools for years, and it's easy to see why. With Analytics, you can receive up to date and accurate information that can help you tailor your marketing campaigns for your audience. It provides some of the best insights the web has to offer.
Sometimes, particularly with inbound marketing and associated digital marketing strategies, teams are spread all over the place. If this is the case, then communication is key to ensuring that you deliver on time, and with good results. One of the best ways to do this is by using Google Hangouts, which provides a range of tools for you to document and track your conversations, and allows you to easily keep in touch with every member of your team.
Because the timing and frequency of your campaigns must be well thought out before implementation, FollowerWonk is a must-have. This tool tells you about the activity of your followers on social media, letting you determine when they are most active and likely to engage with your content. It will also update you on marketing trends and movements, so you're always a step ahead of the curve.
Scheduling your social media content is one of the many ways you can simplify your inbound marketing plan. With a social media manager like Hootsuite, you'll not only be able to schedule when your content is posted, but you'll also be able to consolidate your social media account management into one dashboard, and filter and specify the information you need.
Finally, you need a tool to create good graphics. The Internet is a visual medium, and audiences respond well to visual stimulation -- which makes Pixlr well worth trying. It is easy to use, intuitive and doesn't require half as much time and effort as other photo editing programs. Create vivid and beautiful graphics to go with your content, and watch your traffic soar.
Of course, a good marketer's toolbox is never complete, and you'll always be adding new and innovative inbound marketing tools that will help you get the best out of your campaigns.
Your inbound marketing tools are only as good as your overall strategy. Get your free copy of our B2B Guide to Inbound Marketing to get a more comprehensive view of setting up successful marketing plans.
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