Personalized marketing companies know that we, as humans, crave customized experiences. We want, nay, we have come to expect, personalized recommendations based on our preferences, past buying behavior, opt-ins, opt-outs, and so on.
Certainly, your company’s sales and marketing teams work diligently to capitalize on this very basic psychology, but what can a personal marketing company do to enhance these efforts?
The answer is so, so very much.
By creating exhaustive databases after mining for epic amounts of actionable data, a personalized marketing company is able to tell you more about your current customers, prospective customers and target customers than even you or your sales team may have known.
But, it’s not merely about the data. In this day and age, data is simply always there, always available. What a personalized marketing company can do is help you to analyze the data in ways that are meaningful to your business and to your customers in order to develop a very catered communications and marketing framework. They can help you learn how certain customers prefer to receive their communications, what makes messages relevant and, ultimately, help you to create marketing and sales copy, content and portals that push more prospects through the ‘funnel’ to the desired end result, be it sales, subscriptions, event attendance and so on.
What a personalized marketing company does, unlike other status quo marketers, is to satisfy the human desire for control. What does that mean, exactly? Well, unlike barraging a target with unending amounts of data relating to anything and everything your company does in the hopes that something will pique their interest, the marketer makes all communications relevant in relation to the target’s wants and needs. It’s not merely about using the target’s name in order to make thing more personal (although, that is a very important first step), it’s about learning about what the target wants in terms of communications and in terms of outcomes and only interfacing with them on those terms.
To learn more about the best practices and exciting trends SugarBush is tapping into as a personalized marketing company, continue reading this month’s blog series. And, to find out how we can help you tap into your customer’s desires with more relevant marketing, give us a shout at 800-834-4910.