Writing doesn’t come easily to everyone – but that doesn’t mean you need to hide your ideas from the world! Here are just a few ways that agency marketing services providers work WITH their clients to draw out some exceptional content from within!
1) Empower The Writers & Creatives Under Your Roof
Blogging can be tedious and if you leave it to just one person, it could pull them away from what they should be doing. It’s not smart to make it a one person show – it should be a group effort. You could hire your agency marketing services provider to do it, but, they’re one step removed from the subject matter and this could lead to distilled posts.
Getting colleagues excited to blog shouldn't take too much effort. Start with people who you know are super passionate about what they do. Engage the product or service developers, involve interested coworkers, and talk about ideas. In most cases, they'll be excited to contribute something. Whether it’s an idea or a full-fledged post, accept whatever you can get.
2) Start An Idea Box
Make it known throughout your company – and perhaps even with your clients -- that you’re accepting ideas on anything and everything content-based. Does the sales team get inundated with FAQs and wish they had a one-sheet they could send to clients? Get it done! What about the website? Is it doing its job? What sorts of content pieces are people interested in reading or wanting to learn more about? Do your customers want to learn more about what makes your company tick? Perhaps there’s a thought leader in one department that folks wish they could pick the brain of…you get the idea.
Ideas about your company's space and products can come from all sorts of places. Some of the most valuable are from your employees (especially those who use your products) and your users.
You can dedicate a certain email-box to this process or you can even use an application like User Voice or a Wiki or Forum to submit ideas. Your agency marketing services provider would probably be happy to manage this and report back to you with the ideas they think would garner the most interest and impact.
3) Engage With Your Community
Reading other influential blogs in and around your industry is incredibly important. Commenting on blog posts is a good tactic for engaging others in your space, but why not take your communication to a more personal level? Engage thought leaders via email or by phone when it makes sense to do so. These connections will not only lead to some great ideas for your blog, they might even lead to expert guest posts for your blog or social media feed down the line.
4) Know Your Analytics – And Use Them
Don't fear analytics. Remember, your blog exists as an information hub for interested parties to read – and its ultimate goals are to generate more traffic, convert the traffic into leads, and boost revenues.
Have your agency marketing services provider look at your analytics every day and see what's working and what's not. They should be checking your traffic sources, what keywords are getting your posts found, and review your most popular articles. If you're ranking highly with a particular keyword, another post might boost that ranking even more. When you know what works, you can more easily repeat it going forward.
And, don’t forget to circle back with other content creators at your company and in your network about your findings!
Click here to consider a FREE Marketing Assessment