Inbound Marketing Agency Blog

Attracting Customers with Responsive Website Design

Written by Mark Parent | October 27, 2012 4:48:00 PM Z

With the explosion of mobile and tablet devices, Responsive Website Designs deliver a great customer experience across all devices!

A big part of providing marketing management solutions consists of keeping up with the latest marketing technology. So, after pushing very hard we are proud to launch our new Responsive Website – www.sugarbushinc.com! Like any new endeavor this is just the start. We have many plans for our new design and will be featuring many solutions shortly. Here are a few reasons why you might consider a Responsive Website Design:

What is Responsive Website Design?

Responsive Web Design (often abbreviated to RWD) is an approach to web design that provides an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices. Responsive websites look perfect on everything from 30" desktop computer monitors to 3" mobile phones.

Why should I consider a Responsive Website Design for our organization?

If you have ever been disappointed by your experience viewing a website using your mobile device (it happens to me daily), or other tablet device, join the club. Most websitse don't accommodate viewing across multiple devices. While some have mobile optimized websites, it’s not the same. You get stuck with an inaccessible, incomplete website. Responsive websites are different. A responsive design revolves around a simple design that works across many platforms with minimal copy. 

"Mobile first" strategy

Responsive sites are designed from a mobile perspective first and then optimized for other devices. This keeps you from making the sacrifices inherent with downsizing a large webiste.   Users are visiting your site from an increasing array of devices and browsers, but is your website ready? 

If you would like to learn more about Responsive Website Design and the many advantages, feel free to Google it or click on the button below.

Happy Marketing!

Mark Parent