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1 min read

Tap Customer Desires With A Personalized Marketing Company

Picture of Mark Parent Mark Parent: April 9, 2015 12:11:00 PM EDT

Personalized marketing companies know that we, as humans, crave customized experiences. We want, nay, we have come to expect, personalized recommendations based on our preferences, past buying behavior, opt-ins, opt-outs, and so on. Certainly, your...

Inbound Marketing
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3 min read

Why The Death of Solution Sales Is Good For Business

Picture of Mark Parent Mark Parent: April 7, 2015 11:50:00 AM EDT

I recently read this article in the Harvard Business Review that flatly announced the death of solution sales. As a solution salesperson by training,...

Sales Solutions
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