Automation has become an idealized benchmark for many facets of the modern business, and marketing is no exception.
Marketing automation offers several benefits for companies that want to maximize their time and investment dollars while making valuable connections with potential customers.
Companies that offer marketing automation use high-end tools and resources to which most business owners don't have access. The software programs that power marketing automation consist of multiple moving parts that ultimately provide you with better data and increased results.
An automated marketing system does all the heavy lifting. You don't have to employ several people to run your marketing campaign; instead, one person can run the system and put the results to use. Plus, all of the repetitive aspects of marketing no longer fall into human hands, which increases employee satisfaction because they're left with more compelling tasks.
Although other factors influence the results of a marketing campaign, automation increases your ROI potential right out of the gate. It's more specific, more accurate, and faster than any business owner- or employee-run campaign because it eliminates human error. It also provides you with more flexibility, which leads to ROI gains.
Marketing automation allows you to target marketing campaigns to customers within specific parameters. For example, if you run a software development company, you could create an email campaign that specifically targets customers between a certain age range who have bought a specific product in the last 12 months.
Human-led campaigns often lack consistency. Since multiple people are hand-crafting individual messages, you might confuse customers with this inconsistency. An automated program, on the other hand, creates a repeatable and consistent marketing schedule and message. You'll benefit from enhanced brand refinement in the process.
Maybe you've wanted to expand into social media marketing for quite some time, but you lack the available resources to pull it off. Marketing automation frees up your time so you can take your marketing campaign in different directions. Don't stick with the status quo; instead, keep pushing your business forward by automating as many tasks as possible.
Many modern technology solutions scare off business owners because they seem too complicated or the learning curve is too high. Marketing automation programs, however, are simple to use, easy to navigate, and simple to learn. You don't need a degree in computer engineering or technology to put them to work for your business.
Marketing automation can also enhance your lead nurturing process. Instead of following up with prospects manually, which could take days, you set up an automatic response system that connects with the lead immediately. Prospects feel more appreciated and you gain customer loyalty in the bargain.
Inbound marketing is moving more and more toward automation. If you're interested in harnessing this technology, get a free inbound marketing assessment and learn how we can help you move your business forward.