Normally, we wouldn’t recommend rushing to roll out your inbound marketing tactics with the idea that they were going to transform your business overnight.
We all understand that marketing is a long-term game – a marathon, not a sprint.
The efforts you make today might not pay off for several months as you test new strategies and wait for sufficient data to roll in from your customers.
But what about the businesses and organizations that want to see results now?
Well, we aren’t offering any shortcuts or get-rich-quick schemes, but we do have a few approaches that can help generate more conversions and deliver noticeable results with some minimal adjustments to your current marketing tactics:
WordStream examined a few ways that you can tweak and update calls-to-action (CTAs) to improve conversion rates. One brand that the article cites found that simply using the word “my” instead of “your” in its CTAs led to a 90 percent increase in click-through rate.
Try testing different CTA placements, colors, and layouts as well. Make sure your copy focuses on the benefits of your products or services and is communicated in a language that appeals to your ideal buyer persona. Minor tweaks can often product drastic results -- some of which you can measure almost instantly.
Your calls-to-action should inspire your audience to take the desired next step. Whether you're asking visitors to sign up for your email list, buy a product, subscribe to a service, or visit your blog, you want people to respond positively every time. Adjusting your CTA text and testing the results can dramatically improve your inbound efforts.
If you're not sure how to tweak your CTAs, consult an experienced inbound marketing agency. They can advise you about wording and placement and also help you set up Alpha and Beta testing.
You can also generate faster results from your inbound efforts by branching out into a new market. This doesn't mean you need to create a new product or service. Instead, borrow someone else's platform.
For instance, guest blogging is a powerful way to approach consumers who might never have had exposure to your brand. You'll prepare a post for someone else's blog and include information about your company at the end.
Kissmetrics offers a comprehensive guide to guest blogging. As you can tell from their tips, guest blogging requires a specific strategy. Don't just start emailing everyone you know about gaining a guest-post spot. Instead, figure out how to reach the biggest possible audience and reach out to bloggers whose audiences fit your niche.
Keeping past customers engaged with your brand is a good way
to generate quicker results from any marketing campaign.
Your organization doesn't just want to attract new customers. You also want to retain existing customers. If you haven't connected with people who have bought from you in the past, you're missing a prime opportunity for repeat business.
Create a list of customers with whom you've done business, then create an email campaign that specifically addresses their potential needs. Mention your previous contact and invite them to look through your current list of offerings. At the same time, produce valuable, engaging content that will remind them of what they love about your business. They won't all bite, but even if you gain a small number of conversions, your inbound marketing efforts will get a boost.
Sure, some inbound marketing initiatives take time to get off the ground and produce results, but that's not always the case. Use the tips above to fast-track your inbound efforts, and download your free copy of our B2B Guide to Inbound Marketing to help build your next campaign.
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