BENCHMARK DATA TO GUIDE YOUR MARKETING EFFORTS
ACTIONABLE STRATEGIES & TACTICS OF 2023 TO ALIGN MARKETING, SALES & CUSTOMER SERVICE FOR GROWTH
From a collection of data on all things marketing from AI to Z in 2023. Get an inside look into how to market your business, build meaningful connections, grow your audience, and turn your marketing efforts toward the buyers of today.
“Quick guide content courtesy of HubSpot.com”
Any of this sound familiar?
GETTING COMPETITIVE INSIGHTS ON MARKETING BEST PRACTICES SHOULDN’T BE HARD.
Customer experience is the number one driver of business growth. This trend has accelerated the impact digital transformations have on the buyer-seller relationship. There is no going back.
- Learn the biggest changes for marketing in 2023
- See emerging trends and plans, and benchmarks for 2023
- Stay up to date on digital trends including video, email, social media, and more
- Learn how, where, and when to target your content marketing efforts for the best results
- See what leaders predict the future of marketing may hold
Go get 'em, marketers - work smarter, not harder! With the ever-evolving digital landscape, it has become imperative for marketing professionals to adapt and embrace new strategies that yield maximum results.
Sincerely,
The team at Inbound 281
Any of this sound familiar?
DISAPPOINTED WITH YOUR MARKETING RESULTS
- You've invested a lot of time and resources in your website but still suffer from a lack of results.
- Not sure what channels to use to support your marketing efforts and goals?
- Not sure what other marketers are having success with? No data to compare yourself to?
- You're not getting enough traffic to your website.
- It’s difficult to get buy-in from management for proper budgets needed to be successful in marketing efforts.
- Not sure how valuable marketing automation would be to support your efforts?
- Your sales team is struggling to get qualified prospects to talk to.
- You’re not getting qualified leads from your website.
A MODERN MARKETING REPORT TO HELP YOU WITH YOUR MARKETING EFFORTS
Optimizing your marketing is crucial to increasing traffic, improving conversion rates, generating more leads, and increasing revenue. This report covers some of the following areas and more.
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Overall Marketing Strategy & Marketing Campaigns
In 2021, marketing strategy is changing. The number one way that companies are approaching marketing is through social media, suggesting that personalized marketing and conversational marketing is the preferred approach.
See more in the report
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Content Marketing Strategy
Marketers are investing in content marketing more than they ever have before. 82% report actively using content marketing, up from 70% last year. But — 44% of those not investing in content aren’t sure if they’ll start in 2021.
See more in the report
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Social Media Marketing Strategy
8 in 10 companies are investing in social media marketing in 2021, and 39% plan to invest this year.
See more in the report
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Search Engine Optimization Strategy
Optimization is no longer a ‘nice to have’ when it comes to marketing strategy. In 2020, HubSpot SEO wiz and VP of Marketing Matthew Howells-Barby said he’d like to see the amount of marketers actively investing in SEO go up.
See more in the report
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Reporting and Attribution Strategy
Think of reporting as the first step in creating a personalized marketing experience. Using demographic reports that help you understand your audience as a whole you can discover that your target buyer persona is a 25-45-year-old who identifies as female and lives in or near large cities.
See more in the report
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Email Marketing Strategy
Every year, people think email will go by way of Palm Pilots and CDs and every year, she rears her head and says — not this year!
In 2021, 77% of marketers reported seeing more engagement with email over the past year.
See more in the report
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Conversational Marketing + AI Strategy
Bots, AI, conversational marketing, or live chat all still sound a little intimidating. If you immediately thought, I don’t have a developer and kept scrolling — come back!
See more in the report
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Account Based Marketing (ABM) Strategy
Account-based marketing (ABM) similarly sounds like it may be too much effort or that your team doesn’t have the tools for. Think again —
70% of marketers report using ABM.
See more in the report
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Market + Customer Research Strategy
In today’s world of marketing, benchmarks, and statistics from two, three, or five years ago might as well be from 1960. Up-to-date and personalized data for your customer base and target market might look completely different than a company that appears to be in the same industry but has a slightly different niche.
See more in the report
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International Marketing Strategy
93% of respondents operate in more than one region, but only 65% of marketers report marketing internationally. This year, at least a third of marketers plan to initiate an international strategy.
See more in the report
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Video Marketing Strategy
Video continues to be an essential tool marketers leverage to communicate and connect with their audiences and customers.
See more in the report
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