Personas help ensure that all activities related to acquiring and serving customers are tailored to the buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support. Companies who use buyer personas see increases in performance, profits and efficiency across the board.
71% of companies who exceed revenue goals have personas
82% of companies with improved value propositions use personas
93% of companies who exceed lead goals segment their database by persona
Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort and resources on. Personas capture the actionable insights about your customers’ decision-making process, including the attitudes, concerns, motivations and criteria they use to choose you versus the competition.
Personas touch all aspects of your business. Personas help refine your marketing, streamline your sales, and improve customer support. Personas can even help improve your products and services. Using buyer personas ensures strategic alignment and helps everyone in your company focus on your ideal customers.
Our Proven 7-Step Process makes creating personas easy. We guide you every step of the way, from assembling your team to writing the final persona profile. We show you how to:
Begin With Our Definitive Buyer Persona Kit
The Inbound 281 Buyer Persona Kit has everything you need. With our kit, you get an educational eguide, an interactive workbook built upon our proven 7-step process, a persona template, and an informative infographic.
As a HubSpot certified training agency, we provide a day-long Persona Building Workshop, during which we lead your team through the persona building process. The workshop is hands-on and interactive. You and your team will leave the workshop with everything needed to build detailed, accurate and actionable personas.