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The Definitive Guide to Creating and Using Buyer Personas

Get a Proven 7-Step Process for Creating Buyer Personas

Buyer personas are essential for sales and marketing success. Our Buyer Persona Kit includes everything you need in a convenient all-in-one download.  The kit includes:

  • An Educational Persona eGuide
  • An Interactive Persona-Building Workbook
  • Persona-Building Templates
  • A Persona-Building Infographic
  • Best of all, you get our proven 7-Step Persona Building Process  that guides you step-by-step along the way

Download the persona kit and get started building personas today!

Why You Need Buyer Personas

Personas help ensure that all activities related to acquiring and serving customers are tailored to the buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support. Companies who use buyer personas see increases in performance, profits and efficiency across the board.

71%

Increased Revenue

71% of companies who exceed revenue goals have personas

82%

Improved Value

82% of companies with improved value propositions use personas

93%

More Leads

93% of companies who exceed lead goals segment their database by persona

WHAT IS A BUYER PERSONA?

Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort and resources on. Personas capture the actionable insights about your customers’ decision-making process, including the attitudes, concerns, motivations and criteria they use to choose you versus the competition.

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HOW PERSONAS HELP

Personas touch all aspects of your business. Personas help refine your marketing, streamline your sales, and improve customer support. Personas can even help improve your products and services. Using buyer personas ensures strategic alignment and helps everyone in your company focus on your ideal customers.

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Personas help Sales Teams succeed by —

  • Anticipating needs
  • Overcoming objections
  • Providing better solutions
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Personas help Marketing Teams succeed by —

  • Creating better content
  • Attracting better prospects
  • Converting more leads
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Personas help Service & Support Teams succeed by —

  • Responding faster
  • Being smarter
  • Improving NPS

HOW DO YOU CREATE BUYER PERSONAS?

Our Proven 7-Step Process makes creating personas easy. We guide you every step of the way, from assembling your team to writing the final persona profile. We show you how to:

  • Identify your ideal customers
  • Conduct interviews and gather data
  • Enlist the input of others in your company
  • Capture the demographics of your best customers
  • Capture personal and professional traits
  • Create messaging that builds on these discoveries
  • Pull everything together in a comprehensive and actionable buyer persona profile

HOW DO YOU GET STARTED?

Begin With Our Definitive Buyer Persona Kit

The Inbound 281 Buyer Persona Kit has everything you need. With our kit, you get an educational eguide, an interactive workbook built upon our proven 7-step process, a persona template, and an informative infographic.

Get The Kit

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Want More Persona Help?

Schedule a HubSpot-Certified Persona Workshop

As a HubSpot certified training agency, we provide a day-long Persona Building Workshop, during which we lead your team through the persona building process. The workshop is hands-on and interactive. You and your team will leave the workshop with everything needed to build detailed, accurate and actionable personas.

Learn More About Our Training