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SIX MARKETING METRICS YOUR BOSS ACTUALLY CARES ABOUT

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PROVE THE ROI OF YOUR MARKETING WITH THESE SIX TACTICS


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MAKE THE CASE FOR YOUR MARKETING EFFORTS


Demonstrate the value of your tactics and performance with these six metrics


As marketers, we work tirelessly to gain traction on an unending list of metrics: From website visits and conversion rates, to generated leads per channel, blog post shares, email click-through rates and social media engagement.


In spite of our efforts, 73% of bosses still don’t believe we’re driving enough demand. As it turns out, there are six critical marketing metrics your boss actually wants to know – and that he or she thinks are credible indicators of bottom-line impact.


So, just what are the six marketing metrics your boss actually cares about?

  • Customer acquisition cost (CAC)
  • Marketing % of customer acquisition cost
  • Ratio of customer lifetime value to CAC (LTV:CAC)
  • Time it will take to pay back CAC
  • Marketing originated customer %
  • Marketing influenced customer %

In our new “cheat sheet,” The Six Marketing Metrics Your Boss Actually Cares About, we help you compile and report on these key metrics so you can finally prove your worth as a marketer in a language executives can understand.

 

When you present these marketing metrics to upper management, you’ll be in a much better position to secure budgets and strategies that will benefit your marketing team for the long haul.

 

Get your free eGuide to start proving your marketing effectiveness today!

 

All the best,

 

The Inbound 281 team

 

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