Maximize Your Capabilities
BUILD A MARKETING PLAN TO REACH YOUR BUSINESS GOALS
An annual marketing plan helps you set your marketing on the right course to make your company's business goals a reality. A high-level plan will guide the direction of your team's campaigns, goals, efforts, and growth.
Any of this sound familiar?
FRUSTRATED WITH YOUR INBOUND MARKETING RESULTS
- You are not being found on Google and other search engines with your products and services
- You're not getting leads from your website to support sales?
- You currently don’t have a formal marketing plan in place.
- You've invested a lot of time and resources in your marketing and website but are disappointed with the results.
- You’re getting leads from your website but you struggle to capture sales-qualified leads.
- Your website is not generating enough traffic to support your goals.
- Your sales team is struggling to get qualified prospects to talk to.
- It’s difficult to make changes to your website.
CREATE YOUR MARKETING PLAN WITH THIS MODERN EGUIDE
This tool simplifies yearly planning and lays your strategies, and goals out in a simple template so you can identify what's most important for the coming year. Let’s take a look and see what a high-level plan looks like below.
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Why You Need This Template
With so many different marketing and advertising channels, it's a smart move to equip your marketing team with a plan for what to do and why.
That's why we've built a marketing plan for your business. You can use it to lay out your budget, team structure, and channels of choice.
Download the template now to start organizing and mapping out your marketing strategy.
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How to Create a Marketing Plan
High-level marketing plans include the following five critical components.
- Conduct a situation analysis.
- Define your target audience.
- Write SMART goals.
- Analyze your tactics.
- Set your budget.
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Marketing Plan Elements
Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is.
- Business Summary
- Business initiatives
- Target market
- Market strategy
- Budget
- Marketing channels
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How to Use This Template
This template should be used as a jumping-off point for your company’s marketing plan. It includes customizable sections for:
- Business Summary
- Business Initiatives
- Target Market
- Market Strategy
- Budget
- Marketing Channels
- Marketing Technology
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