5 Steps to Creating a Marketing Plan

With so many different marketing and advertising channels, it's a smart move to equip your marketing team with a plan for what to do and why. 

That's why we've built a marketing plan for your business. You can use it to lay out your budget, team structure, and channels of choice. 

Download the template now to start organizing and mapping out your marketing strategy.

High-level marketing plans include the following five critical components.

1. Conduct a situation analysis.
2. Define your target audience.
3. Write SMART goals.
4. Analyze your tactics.
5. Set your budget.

Marketing plans can get quite granular to reflect the industry you're in, whether you're selling to consumers (B2C) or other businesses (B2B), and how big your digital presence is. 

1. Business Summary
2. Business initiatives
3. Target market
4. Market strategy
5. Budget
6. Marketing channels

This template should be used as a jumping-off point for your company’s marketing plan. It includes customizable sections for:

• Business Summary
• Business Initiatives
• Target Market
• Market Strategy
• Budget
• Marketing Channels
• Marketing Technology