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Professional Development Series


WHEN: Thursday, Feb. 28, 2019 | 9:30 – 11:30
NEW LOCATION! 2155 Butterfield Dr., Troy, MI 48084 map


Are you a Detroit marketer or executive looking to improve your marketing knowledge for professional development? 

Attend our Feb. 28 workshop to learn HubSpot's proven inbound marketing methodology. In this informative session on inbound marketing, you will learn:

  • The untold story of how inbound marketing really works (the 50k-ft. view)
  • The fundamentals and best practices you need to develop the right strategy
  • What content you need to properly run successful inbound campaigns
  • How to map your content in the buyer's journey to educate prospects and move them closer to sales-ready status
  • How to amplify your content to attract traffic, convert leads and close customers
Thousands of companies use the power of inbound marketing to achieve results. You can, too.

We are a HubSpot certified partner agency, as well as the host of the Detroit HubSpot User Group.

Register today!


Don't Miss Out. Reserve Your Spot Today.


Attend this workshop and you will learn:

  • The essential elements of inbound marketing and marketing automation
  • Inbound marketing best practices for leveraging content in every stage of the buyer's journey
  • How inbound marketing increases website lead conversions
  • How to get started with inbound marketing
  • How to take your inbound efforts to the next level

Here’s what attendees of past Inbound 281 workshops say.

  • “I find (Mark’s) workshops very beneficial, especially when it comes to marketing automation strategy.”  Darron Markwood, VP Marketing, Americorp Financial
  • “Mark is very knowledgeable about inbound marketing. You come in thinking you know, but he helps open your eyes.”  Trina Freeman, VP Marketing and Business Development, Wheelhouse Graphix
  • “The presentation was great. It opened my eyes about what we could do in the future.”  Zach Salisbury, SCS Image Group




  • 9:30-10:00 am -- Meet & Greet
  • 10:00-11:15 am -- Presentation
  • 11:15 -11:30 am -- Q&A

Coffee, bagels, donuts and refreshments will be available.

Mark Parent
President, Inbound 281

MarkParentListingPageIMG_3Mark Parent is the founder and president of Inbound 281. He is a Hubspot Certified Partner, as well as the leader of the Detroit HubSpot User Group (HUG).

Mark has been at the forefront of change since the business landscape shifted from traditional marketing to personalized one-to-marketing and inbound marketing. With more than 30 years of marketing experience, he conducts workshops to share his knowledge so others can avoid the pitfalls and learn the best practices of inbound marketing.

Everyone who attends the workshop receives these valuable resources.

  • Marketing Scorecard to evaluate your marketing
  • Budget & Leads Calculator
  • Hubspot's 2018 State of Inbound Marketing Report
  • The Guidebook to Inbound Marketing. Limited copies of The Guidebook to Inbound Marketing, by Brian Halligan and Dharmesh Shah, will be available.

DATE: Thursday, February 28, 2019
TIME: 9:30 a.m. – 11:30 a.m. ET
LOCATION: 2155 Butterfield Dr., Suite 205, Troy, MI 48084