SUFFERING FROM POOR WEBSITE RESULTS?

To get started you’ll need to start an audit using the form above. The audit will give you a website grade and check on four major areas of your website: performance, SEO, mobile and security.

Performance is 30% of your marketing grade. All of these technical items impact your website. In this audit, you’ll get a rating on your:

Page sizes. The heavier the site page, the slower the loading of pages for your visitors. For optimal performance, you should try to keep your page size below 3MB. 

Page requests. The more HTTP requests your website makes, the slower it becomes. You may have to try reducing the number of files your site loads.

Page speed. 

Best-in-class webpages should become interactive within 5.3 seconds. Any slower visitors will abandon your site, reducing conversions and sales.

Browser Caching. 

Browser caching speeds up your website by storing frequently used content in local memory.

Minimal Page Requests. 

Multiple redirects can make your site load slower. Aim for no more than one redirect.

Image Size.

Images can take a long time to load. Use responsive images or SVGs to optimize your images for different screen sizes.

Minified Javascript.

When your JavaScript is properly compressed, it makes your website run much faster.

Minified CSS

When your CSS is properly compressed, it makes your website run much faster.

Optimizing your website content for search helps you drive organic traffic to your website. You can do this by providing a great experience for people and web crawlers alike. If any of the following items are not working properly it could dramatically impact your website results.

In this section of the audit will report on the four following areas:

Permission to index.

In order for a page to appear in search results, search engines must have permission to store it in their index. If they can't store it, no other changes matter.

Meta Description.

Meta descriptions tell people what your page is about in search results.

Content Plugins.

Search engines can't always understand content that relies on browser plugins, such as Flash.

Descriptive Link Text

Descriptive link text helps visitors know what they'll see if they click the link. "Click here" doesn't cut it.

We recommend a monthly check of your website to make sure it's properly maintained. Websites deteriorate over time due to Google and other search engine crawlers' criteria to determine whether or not your website is properly maintained. Poorly maintained websites negatively affect the user experience. For that reason, it’s important to keep your website organized and maintain a good website grade to optimize SEO efforts.

Traffic from mobile devices is growing fast. Optimize your website for mobile or you'll miss out on valuable traffic, leads, and revenue.

In this section of the audit will report on the three following areas:

Legible Font Size

Visitors may have difficulty reading small text, especially on mobile devices. We recommend at least 12px.

Tap Targets

Mobile-friendly pages perform better in search results. Make sure interactive elements like buttons and links are not too small or too close together.

Responsive

Responsive design gives you a bump in search rankings for searches on mobile devices.

A secure website equipped with an SSL certificate and free from vulnerabilities is now the standard online. People and search engines love secure websites.

In this section of the audit will report on the two following areas:

HTTPS

HTTPS protects websites from attacks and gives visitors confidence that your site is authentic and trustworthy.

Secure Javascript Libraries

Intruders can exploit outdated JavaScript libraries. Using the latest version of each library and updating it regularly will help keep you safe.