Buyer Personas help ensure that all activities related to acquiring and serving customers are tailored to your buyer’s needs. Personas result in better marketing content, higher-quality sales leads, and more responsive service and support. Companies who use buyer personas see increases in performance, profits and efficiency across the board. By following these three simple steps, you will be on the road to success, even during crises like we are currently experiencing.
Our kit includes everything you need for fast implementation. You get an informative eGuide, a interactive workbook, and easy-to-use templates.
Our 7-step process is straightforward and easy to implement. Our interactive workbook guides you every step of the way and enables you to create DIY personas.
Buyer Personas enable you to attract high-quality leads, the kind that generate the most revenue with the least amount of opposition.
Buyer personas are semi-fictional representations of ideal customers. Buyer personas embody the customers who give you the most revenue with the least opposition. Personas represent the types of prospects you should focus your time, effort and resources on. Personas capture the actionable insights about your customers’ decision-making process, including the attitudes, concerns, motivations and criteria they use to choose you versus the competition.
Personas improve all aspects of your business. Personas help refine your marketing, streamline your sales, and improve customer support. Personas can even help improve your products and services. Using buyer personas ensures strategic alignment and helps everyone in your company focus on your ideal customers.
Our Proven 7-Step Process makes creating personas easy. We guide you every step of the way, from assembling your team to writing the final persona profile. We show you how to:
Get the Definitive Buyer Persona Kit
The Inbound 281 Buyer Persona Kit has everything you need. All you need to do is:
As a HubSpot certified training agency, we provide a day-long Persona Building Workshop, during which we lead your team through the persona building process. The workshop is hands-on and interactive. You and your team will leave the workshop with everything needed to build detailed, accurate and actionable personas.