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Inbound Marketing

3 min read

How Marketing Automation Is Like Industry 4.0 – And Why It Matters to Manufacturers

Table of Contents What is Marketing Automation? Why Marketing Automation Is Worth the Investment How Manufacturers Benefit from Marketing Automation

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3 min read

Principles of B2B Inbound Sales

The 4 Principles of Lean Inbound Sales Modern consumers are savvy, informed, and empowered. There’s a world of knowledge at their fingertips they can...

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5 min read

The Lean Inbound Marketing Methodology

The Lean Inbound Marketing Methodology Explained Lean inbound marketing is an approach to sales, marketing, and customer service that combines the...

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2 min read

Lean Sales and Marketing for Manufacturers

Studies show that up to 90% of all work done in a business office is waste. Locating files, looking up data, manually generating reports, retyping...

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2 min read

75% Reimbursement for International Trade Activities

Michigan manufacturing firms are eligible for grants to improve website, social media, digital advertising and more

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2 min read

Michigan Manufacturers Given Access to Unique Opportunity for Growth

Inbound 281 teams up with the Michigan Manufacturing Technology Center to help manufacturing companies increase sales, enhance revenue and accelerate...

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2 min read

4 tips to optimize pay-per-click efforts to capture holiday sales

This year's holiday season is already in full swing, but you still have time to give your advertising efforts a boost and take advantage of...

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3 min read

5 Ways Manufacturing Companies Can Grow RIGHT NOW with Inbound Marketing

If you are reading this article, it is because you work in manufacturing sales, marketing or leadership and want to learn how Inbound Marketing can...

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Inbound Marketing Flywheel

3 min read

Winning Business and Delighting Customers With the Flywheel

For years, companies have structured their business strategies around the linear sales funnel — and it worked. But recently, the funnel has begun to...

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The 5 Best Tactics of 2022 To Close More Deals Using Inbound Marketing

3 min read

The 5 Best Tactics To Close More Deals Using Inbound Marketing

Let's get started and learn from an inbound marketing agency in Michigan, the 5 Best Tactics To Close More Deals by using personalization throughout...

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